Editing Business-to-Business Selling and Sales Management
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Course code: MAR3LF003 | |||
Teacher: Seija Bergström | |||
== B2B Selling and Sales Management - Session 1 == | |||
* '''[[w:Sales management|Sales management]]''' is a [[w:business|business]] discipline which is focused on the practical application of [[w:sales|sales]] techniques and the management of a firm's [[w:sales operations|sales operations]]. | |||
::: It is an important business function as [[w:Sales (accounting)|net sales]] through the sale of [[w:Product (business)|product]]s and [[w:Service (economics)|services]] and resulting [[w:Profit (economics)|profit]] drive most commercial business. These are also typically the goals and [[w:performance indicator|performance indicator]]s of sales management. ( Wikipedia ) | |||
* A '''[[w:sales process|sales process]]''' is an approach to selling a product or service. The sales process has been approached from the point of view of an [[w:engineering|engineering]] discipline (see [[w:sales process engineering|sales process engineering]]). ( Wikipedia ) | |||