Editing Marketing
The edit can be undone. Please check the comparison below to verify that this is what you want to do, and then publish the changes below to finish undoing the edit.
Latest revision | Your text | ||
Line 99: | Line 99: | ||
=== Terminology for COOPM marketing exam === | === Terminology for COOPM marketing exam === | ||
* '''[[w:Marketing | |||
*'''[[w:Marketing Strategy]]''' is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable [[w:competitive advantage]]. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives. ( Wikipedia ) | |||
* '''[[w:Marketing mix]]''' a.k.a. the '''[[w:4P's]]''' ( product, price, place, promotion ) | * '''[[w:Marketing mix]]''' a.k.a. the '''[[w:4P's]]''' ( product, price, place, promotion ) |