Marketing - Revision history

Jukeboksi: + notice: moved to develop.consumerium.org

2020-04-02T19:46:40Z

+ notice: moved to develop.consumerium.org

← Older revision		Revision as of 19:46, 2 April 2020
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			<big>'''This page has permanently moved to the [https://develop.consumerium.org/wiki/User:Jukeboksi/BBA_studies/Marketing Consumerium.org development wiki]'''</big>

	:{{Q\|'''Marketing''' is the process of communicating the value of a product or service to [[w:customers\|customers]], for the purpose of selling the product or service. It is a critical business function for attracting customers.\|Wikipedia\|[[w:marketing\|marketing]]}}		:{{Q\|'''Marketing''' is the process of communicating the value of a product or service to [[w:customers\|customers]], for the purpose of selling the product or service. It is a critical business function for attracting customers.\|Wikipedia\|[[w:marketing\|marketing]]}}

Jukeboksi: moved quote from home page to here

2016-12-16T07:17:06Z

moved quote from home page to here

← Older revision		Revision as of 07:17, 16 December 2016
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	:{{Q\|'''Marketing''' is the process of communicating the value of a product or service to [[w:customers\|customers]], for the purpose of selling the product or service. It is a critical business function for attracting customers.\|Wikipedia\|[[w:marketing\|marketing]]}}		:{{Q\|'''Marketing''' is the process of communicating the value of a product or service to [[w:customers\|customers]], for the purpose of selling the product or service. It is a critical business function for attracting customers.\|Wikipedia\|[[w:marketing\|marketing]]}}

			:{{Q\|'''Marketing''' serves 2 purposes: #1 Keep the consumers informed of prices and offerings and #2 To do brand enhancement and post-sales brand image reinforcement.\|jubo-jubo\|[[marketing]]}}

	:{{Q\|'''Advertising''' (or '''advertizing''')<ref>[http://www.collinsdictionary.com/dictionary/english/advertising advertizing/advertizing]. [[w:Collins English Dictionary\|Collins English Dictionary Online]].</ref><ref>[http://dictionary.reference.com/browse/advertize advertize]. [[w:Random House Webster's Unabridged Dictionary]]. Retrieved from [[Dictionary.com]]</ref><ref>[http://www.thefreedictionary.com/advertize advertize]. [[w:Webster's Dictionary\|Webster's Revised Unabridged Dictionary]]. Retrieved from [[TheFreeDictionary.com]]</ref> is a form of [[w:marketing\|marketing]] [[w:communication\|communication]] used to persuade an [[w:audience\|audience]] to take or continue some action, usually with respect to a commercial offering, or political or ideological support.\|Wikipedia\|[[w:advertising]]}}		:{{Q\|'''Advertising''' (or '''advertizing''')<ref>[http://www.collinsdictionary.com/dictionary/english/advertising advertizing/advertizing]. [[w:Collins English Dictionary\|Collins English Dictionary Online]].</ref><ref>[http://dictionary.reference.com/browse/advertize advertize]. [[w:Random House Webster's Unabridged Dictionary]]. Retrieved from [[Dictionary.com]]</ref><ref>[http://www.thefreedictionary.com/advertize advertize]. [[w:Webster's Dictionary\|Webster's Revised Unabridged Dictionary]]. Retrieved from [[TheFreeDictionary.com]]</ref> is a form of [[w:marketing\|marketing]] [[w:communication\|communication]] used to persuade an [[w:audience\|audience]] to take or continue some action, usually with respect to a commercial offering, or political or ideological support.\|Wikipedia\|[[w:advertising]]}}

Jukeboksi: /* Creative Corporate and Marketing Communication */ + Session 6

2015-03-17T10:25:48Z

Creative Corporate and Marketing Communication: + Session 6

← Older revision		Revision as of 10:25, 17 March 2015
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	:* '''Snapchat'''[https://www.snapchat.com/ (.com)] is a [[w:Photo sharing\|photo messaging]] application ( Wikipedia )		:* '''Snapchat'''[https://www.snapchat.com/ (.com)] is a [[w:Photo sharing\|photo messaging]] application ( Wikipedia )
	:* A '''[[w:podcast\|podcast]] ''' is a [[w:Digital media\|digital medium]] that consists of an episodic series of [[w:digital audio\|audio]], [[w:digital video\|video]], [[w:digital radio\|digital radio]], [[w:PDF\|PDF]], or [[w:ePub\|ePub]] [[w:Computer file\|files]] subscribed to and [[w:download\|download]]ed through [[w:web syndication\|web syndication]] or streamed on-line to a computer or mobile device. ( Wikipedia )		:* A '''[[w:podcast\|podcast]] ''' is a [[w:Digital media\|digital medium]] that consists of an episodic series of [[w:digital audio\|audio]], [[w:digital video\|video]], [[w:digital radio\|digital radio]], [[w:PDF\|PDF]], or [[w:ePub\|ePub]] [[w:Computer file\|files]] subscribed to and [[w:download\|download]]ed through [[w:web syndication\|web syndication]] or streamed on-line to a computer or mobile device. ( Wikipedia )

			=== Creative Corporate and Marketing Communication - Session 6 - Project plan presentations ===

	== Successful Event ==		== Successful Event ==

Jukeboksi: /* Creative Corporate and Marketing Communication - Session 5 - Digital marketing */ + definition of w:touchpoint + Lasses advice to maximize the toucpoints + agree

2015-03-10T14:09:15Z

Creative Corporate and Marketing Communication - Session 5 - Digital marketing: + definition of w:touchpoint + Lasses advice to maximize the toucpoints + agree

← Older revision		Revision as of 14:09, 10 March 2015
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	:* Product		:* Product
	:* Story		:* Story

			* '''Lasse advices to maximize your touchpoints'''
			::A '''[[w:Touchpoint\|Touchpoint]]''' (contact point, customer contact, Moment of Truth, point of contact) describes the interface of a [[w:product (business)\|product]], [[w:Service (economics)\|service]] or [[w:brand\|brand]] with [[w:customer\|customer]]s/users, non-customers, employees and other [[w:stakeholder (corporate)\|stakeholders\|]], before, during and after a transaction. This may be applied in [[w:business-to-business\|business-to-business]] as well as [[w:business-to-consumer\|business-to-consumer]] environments. ( Wikipedia )
			''"Make many types of videos as well as a series of videos of some type to maximize the touchpoints."'' - Jubo-jubo


	* In [[w:Internet marketing\|online marketing]] a '''[[w:landing page\|landing page]]''', sometimes known as a "'''lead capture page'''" or a "'''lander'''", is a single web page that appears in response to clicking on a [[w:search engine optimization\|search engine optimized]] search result or an [[w:Ad serving\|online advertisement]]. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. ( Wikipedia )		* In [[w:Internet marketing\|online marketing]] a '''[[w:landing page\|landing page]]''', sometimes known as a "'''lead capture page'''" or a "'''lander'''", is a single web page that appears in response to clicking on a [[w:search engine optimization\|search engine optimized]] search result or an [[w:Ad serving\|online advertisement]]. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. ( Wikipedia )



	:'''Lasse uses''':		:'''Lasse uses''':

Jukeboksi: /* Creative Corporate and Marketing Communication - Session 5 - Digital marketing */ + definition of w:podcast|

2015-03-10T12:05:44Z

Creative Corporate and Marketing Communication - Session 5 - Digital marketing: + definition of w:podcast

← Older revision		Revision as of 12:05, 10 March 2015
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	:* '''http://www.powtoon.com/''' - Create animated videos and presentations		:* '''http://www.powtoon.com/''' - Create animated videos and presentations
	:* '''Snapchat'''[https://www.snapchat.com/ (.com)] is a [[w:Photo sharing\|photo messaging]] application ( Wikipedia )		:* '''Snapchat'''[https://www.snapchat.com/ (.com)] is a [[w:Photo sharing\|photo messaging]] application ( Wikipedia )
			:* A '''[[w:podcast\|podcast]] ''' is a [[w:Digital media\|digital medium]] that consists of an episodic series of [[w:digital audio\|audio]], [[w:digital video\|video]], [[w:digital radio\|digital radio]], [[w:PDF\|PDF]], or [[w:ePub\|ePub]] [[w:Computer file\|files]] subscribed to and [[w:download\|download]]ed through [[w:web syndication\|web syndication]] or streamed on-line to a computer or mobile device. ( Wikipedia )

	== Successful Event ==		== Successful Event ==

Jukeboksi: /* Creative Corporate and Marketing Communication - Session 5 - Digital marketing */

2015-03-10T11:58:44Z

Creative Corporate and Marketing Communication - Session 5 - Digital marketing

← Older revision		Revision as of 11:58, 10 March 2015
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	\|archivedate=11 December 2008		\|archivedate=11 December 2008
	}}</ref><ref name="Riley">{{cite news \|last=Riley \|first=Duncan \|date=2007-07-19 \|title=The Jing Project: The 3 Legged Dog Of Screen Captures And Screencasting \|url=http://techcrunch.com/2007/07/19/the-jing-project-the-3-legged-dog-of-screen-captures-and-screencasting/ \|publisher=[[TechCrunch]] \|accessdate=2014-07-22 \|archiveurl=http://www.webcitation.org/6RFafqRuZ \|archivedate=2014-07-22 }}</ref> ( Wikipedia )		}}</ref><ref name="Riley">{{cite news \|last=Riley \|first=Duncan \|date=2007-07-19 \|title=The Jing Project: The 3 Legged Dog Of Screen Captures And Screencasting \|url=http://techcrunch.com/2007/07/19/the-jing-project-the-3-legged-dog-of-screen-captures-and-screencasting/ \|publisher=[[TechCrunch]] \|accessdate=2014-07-22 \|archiveurl=http://www.webcitation.org/6RFafqRuZ \|archivedate=2014-07-22 }}</ref> ( Wikipedia )

	:* '''http://www.powtoon.com/''' - Create animated videos and presentations		:* '''http://www.powtoon.com/''' - Create animated videos and presentations
			:* '''Snapchat'''[https://www.snapchat.com/ (.com)] is a [[w:Photo sharing\|photo messaging]] application ( Wikipedia )

	== Successful Event ==		== Successful Event ==

Jukeboksi: /* Creative Corporate and Marketing Communication - Session 5 - Digital marketing */ Lasse uses http://www.powtoon.com/ - Create animated videos and presentations

2015-03-10T11:53:46Z

Creative Corporate and Marketing Communication - Session 5 - Digital marketing: Lasse uses http://www.powtoon.com/ - Create animated videos and presentations

← Older revision		Revision as of 11:53, 10 March 2015
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	* In [[w:Internet marketing\|online marketing]] a '''[[w:landing page\|landing page]]''', sometimes known as a "'''lead capture page'''" or a "'''lander'''", is a single web page that appears in response to clicking on a [[w:search engine optimization\|search engine optimized]] search result or an [[w:Ad serving\|online advertisement]]. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. ( Wikipedia )		* In [[w:Internet marketing\|online marketing]] a '''[[w:landing page\|landing page]]''', sometimes known as a "'''lead capture page'''" or a "'''lander'''", is a single web page that appears in response to clicking on a [[w:search engine optimization\|search engine optimized]] search result or an [[w:Ad serving\|online advertisement]]. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. ( Wikipedia )

	:Lasse uses:		:'''Lasse uses''':
	:* '''[[w:Jing (software)]]''' is a [[w:screencast\|screencast]]ing [[w:computer program\|computer program]] launched in 2007 as Jing Project by the [[w:TechSmith\|TechSmith Corporation]].<ref>{{cite news		:* '''[[w:Jing (software)]]''' is a [[w:screencast\|screencast]]ing [[w:computer program\|computer program]] launched in 2007 as Jing Project by the [[w:TechSmith\|TechSmith Corporation]].<ref>{{cite news
	\|title=TechSmith Announces the Jing Project.		\|title=TechSmith Announces the Jing Project.
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	\|archivedate=11 December 2008		\|archivedate=11 December 2008
	}}</ref><ref name="Riley">{{cite news \|last=Riley \|first=Duncan \|date=2007-07-19 \|title=The Jing Project: The 3 Legged Dog Of Screen Captures And Screencasting \|url=http://techcrunch.com/2007/07/19/the-jing-project-the-3-legged-dog-of-screen-captures-and-screencasting/ \|publisher=[[TechCrunch]] \|accessdate=2014-07-22 \|archiveurl=http://www.webcitation.org/6RFafqRuZ \|archivedate=2014-07-22 }}</ref> ( Wikipedia )		}}</ref><ref name="Riley">{{cite news \|last=Riley \|first=Duncan \|date=2007-07-19 \|title=The Jing Project: The 3 Legged Dog Of Screen Captures And Screencasting \|url=http://techcrunch.com/2007/07/19/the-jing-project-the-3-legged-dog-of-screen-captures-and-screencasting/ \|publisher=[[TechCrunch]] \|accessdate=2014-07-22 \|archiveurl=http://www.webcitation.org/6RFafqRuZ \|archivedate=2014-07-22 }}</ref> ( Wikipedia )

			:* '''http://www.powtoon.com/''' - Create animated videos and presentations

	== Successful Event ==		== Successful Event ==

Jukeboksi: /* Creative Corporate and Marketing Communication - Session 5 - Digital marketing */ Lasse uses w:Jing (software), a w:screencast|ing w:computer program|

2015-03-10T11:41:55Z

Creative Corporate and Marketing Communication - Session 5 - Digital marketing: Lasse uses w:Jing (software), a w:screencasting w:computer program

← Older revision		Revision as of 11:41, 10 March 2015
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	* In [[w:Internet marketing\|online marketing]] a '''[[w:landing page\|landing page]]''', sometimes known as a "'''lead capture page'''" or a "'''lander'''", is a single web page that appears in response to clicking on a [[w:search engine optimization\|search engine optimized]] search result or an [[w:Ad serving\|online advertisement]]. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. ( Wikipedia )		* In [[w:Internet marketing\|online marketing]] a '''[[w:landing page\|landing page]]''', sometimes known as a "'''lead capture page'''" or a "'''lander'''", is a single web page that appears in response to clicking on a [[w:search engine optimization\|search engine optimized]] search result or an [[w:Ad serving\|online advertisement]]. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. ( Wikipedia )

			:Lasse uses:
			:* '''[[w:Jing (software)]]''' is a [[w:screencast\|screencast]]ing [[w:computer program\|computer program]] launched in 2007 as Jing Project by the [[w:TechSmith\|TechSmith Corporation]].<ref>{{cite news
			\|title=TechSmith Announces the Jing Project.
			\|url=http://www.accessmylibrary.com/coms2/summary_0286-33477989_ITM
			\|work = [[Business Wire]]
			\|publisher = The Gale Group, Inc.
			\|location = Okemos, Michigan
			\|date=28 November 2007
			\|accessdate=8 February 2011
			\|archiveurl=http://www.webcitation.org/5cyzBYLKM
			\|archivedate=11 December 2008
			}}</ref><ref name="Riley">{{cite news \|last=Riley \|first=Duncan \|date=2007-07-19 \|title=The Jing Project: The 3 Legged Dog Of Screen Captures And Screencasting \|url=http://techcrunch.com/2007/07/19/the-jing-project-the-3-legged-dog-of-screen-captures-and-screencasting/ \|publisher=[[TechCrunch]] \|accessdate=2014-07-22 \|archiveurl=http://www.webcitation.org/6RFafqRuZ \|archivedate=2014-07-22 }}</ref> ( Wikipedia )

	== Successful Event ==		== Successful Event ==

Jukeboksi: /* Creative Corporate and Marketing Communication - Session 5 - Digital marketing */ + definition of w:Online advertising

2015-03-10T11:22:14Z

Creative Corporate and Marketing Communication - Session 5 - Digital marketing: + definition of w:Online advertising

← Older revision		Revision as of 11:22, 10 March 2015
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	=== Creative Corporate and Marketing Communication - Session 5 - Digital marketing ===		=== Creative Corporate and Marketing Communication - Session 5 - Digital marketing ===
	* The '''[[w:sociology of the Internet\|sociology of the Internet]]''' involves the application of sociological theory and method to the [[w:Internet]] as a source of information and communication. [[w:Sociologists\|Sociologists]] are concerned with the social implications of the technology; new [[w:social networks\|social networks]], [[w:Virtual community\|virtual communities]] and ways of [[w:social interaction\|interaction]] that have arisen, as well as issues related to [[w:cyber crime\|cyber crime]]. ( Wikipedia )		* The '''[[w:sociology of the Internet\|sociology of the Internet]]''' involves the application of sociological theory and method to the [[w:Internet]] as a source of information and communication. [[w:Sociologists\|Sociologists]] are concerned with the social implications of the technology; new [[w:social networks\|social networks]], [[w:Virtual community\|virtual communities]] and ways of [[w:social interaction\|interaction]] that have arisen, as well as issues related to [[w:cyber crime\|cyber crime]]. ( Wikipedia )

			* '''[[w:Online advertising\|Online advertising]]''', also called '''online marketing''' or '''Internet advertising''', is a form of marketing and advertising which uses the Internet to deliver [[w:promotion (marketing)\|promotional]] marketing messages to consumers. It includes email marketing, [[w:search engine marketing\|search engine marketing]] (SEM), social media marketing, many types of [[w:display advertising\|display advertising]] (including [[w:web banner\|web banner]] advertising), and [[w:mobile advertising\|mobile advertising]]. ( Wikipedia )

	* '''[[w:Digital marketing\|Digital marketing]]''' is [[w:marketing\|marketing]] that makes use of electronic devices ([[w:computer\|computer]]s) such as [[w:personal computer\|personal computer]]s, [[w:smartphone\|smartphone]]s, [[w:Cell phone\|cellphones]], [[w:tablet computer\|tablets]] and [[w:game console\|game console]]s to engage with stakeholders. ( Wikipedia )		* '''[[w:Digital marketing\|Digital marketing]]''' is [[w:marketing\|marketing]] that makes use of electronic devices ([[w:computer\|computer]]s) such as [[w:personal computer\|personal computer]]s, [[w:smartphone\|smartphone]]s, [[w:Cell phone\|cellphones]], [[w:tablet computer\|tablets]] and [[w:game console\|game console]]s to engage with stakeholders. ( Wikipedia )

Jukeboksi: /* Creative Corporate and Marketing Communication - Session 5 - Digital marketing */ + definition of w:landing page

2015-03-10T11:19:07Z

Creative Corporate and Marketing Communication - Session 5 - Digital marketing: + definition of w:landing page

← Older revision		Revision as of 11:19, 10 March 2015
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	:* Product		:* Product
	:* Story		:* Story

			* In [[w:Internet marketing\|online marketing]] a '''[[w:landing page\|landing page]]''', sometimes known as a "'''lead capture page'''" or a "'''lander'''", is a single web page that appears in response to clicking on a [[w:search engine optimization\|search engine optimized]] search result or an [[w:Ad serving\|online advertisement]]. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. ( Wikipedia )

	== Successful Event ==		== Successful Event ==

← Older revision		Revision as of 07:17, 16 December 2016
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	:{{Q\|'''Marketing''' is the process of communicating the value of a product or service to [[w:customers\|customers]], for the purpose of selling the product or service. It is a critical business function for attracting customers.\|Wikipedia\|[[w:marketing\|marketing]]}}		:{{Q\|'''Marketing''' is the process of communicating the value of a product or service to [[w:customers\|customers]], for the purpose of selling the product or service. It is a critical business function for attracting customers.\|Wikipedia\|[[w:marketing\|marketing]]}}

			:{{Q\|'''Marketing''' serves 2 purposes: #1 Keep the consumers informed of prices and offerings and #2 To do brand enhancement and post-sales brand image reinforcement.\|jubo-jubo\|[[marketing]]}}

	:{{Q\|'''Advertising''' (or '''advertizing''')<ref>[http://www.collinsdictionary.com/dictionary/english/advertising advertizing/advertizing]. [[w:Collins English Dictionary\|Collins English Dictionary Online]].</ref><ref>[http://dictionary.reference.com/browse/advertize advertize]. [[w:Random House Webster's Unabridged Dictionary]]. Retrieved from [[Dictionary.com]]</ref><ref>[http://www.thefreedictionary.com/advertize advertize]. [[w:Webster's Dictionary\|Webster's Revised Unabridged Dictionary]]. Retrieved from [[TheFreeDictionary.com]]</ref> is a form of [[w:marketing\|marketing]] [[w:communication\|communication]] used to persuade an [[w:audience\|audience]] to take or continue some action, usually with respect to a commercial offering, or political or ideological support.\|Wikipedia\|[[w:advertising]]}}		:{{Q\|'''Advertising''' (or '''advertizing''')<ref>[http://www.collinsdictionary.com/dictionary/english/advertising advertizing/advertizing]. [[w:Collins English Dictionary\|Collins English Dictionary Online]].</ref><ref>[http://dictionary.reference.com/browse/advertize advertize]. [[w:Random House Webster's Unabridged Dictionary]]. Retrieved from [[Dictionary.com]]</ref><ref>[http://www.thefreedictionary.com/advertize advertize]. [[w:Webster's Dictionary\|Webster's Revised Unabridged Dictionary]]. Retrieved from [[TheFreeDictionary.com]]</ref> is a form of [[w:marketing\|marketing]] [[w:communication\|communication]] used to persuade an [[w:audience\|audience]] to take or continue some action, usually with respect to a commercial offering, or political or ideological support.\|Wikipedia\|[[w:advertising]]}}