Researching Target Markets - Revision history

Jukeboksi: + notice: moved to develop.consumerium.org

2020-04-02T19:47:12Z

+ notice: moved to develop.consumerium.org

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			<big>'''This page has permanently moved to the [https://develop.consumerium.org/wiki/User:Jukeboksi/BBA_studies/Researching_Target_Markets Consumerium.org development wiki]'''</big>


	= International Market Research =		= International Market Research =
	== Week 4 - Introduction ==		== Week 4 - Introduction ==

Jukeboksi: expanding on w:bivariate data from Wikipedia ( usually presented as a w:scatter plot)

2014-11-25T11:54:03Z

expanding on w:bivariate data from Wikipedia ( usually presented as a w:scatter plot)

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	* '''[[w:Correlation and dependence\|Correlation and dependence]]''' - In [[w:statistics\|statistics]], '''dependence''' is any statistical relationship between two [[w:random variable\|random variable]]s or two sets of [[w:data\|data]]. '''Correlation''' refers to any of a broad class of statistical relationships involving dependence. ( Wikipedia )		* '''[[w:Correlation and dependence\|Correlation and dependence]]''' - In [[w:statistics\|statistics]], '''dependence''' is any statistical relationship between two [[w:random variable\|random variable]]s or two sets of [[w:data\|data]]. '''Correlation''' refers to any of a broad class of statistical relationships involving dependence. ( Wikipedia )

	* '''[[w:bivariate data\|Bivariate data]]''' is data that has two [[w:Variable (mathematics)\|variables]]. ( Wikipedia )		* '''[[w:bivariate data\|Bivariate data]]''' is data that has two [[w:Variable (mathematics)\|variables]]. The quantities from these two variables are often represented using a [[w:scatter plot\|scatter plot]]. ( Wikipedia )

	* A '''[[w:scatter plot\|Scatter plot]]''', '''scatterplot''', '''scatter diagram''' or '''scattergraph''' is a type of [[w:mathematical diagram\|mathematical diagram]] using [[w:Cartesian coordinate system\|Cartesian coordinates]] to display values for two [[w:Variable (mathematics)\|variable]]s for a set of data. ( Wikipedia )		* A '''[[w:scatter plot\|Scatter plot]]''', '''scatterplot''', '''scatter diagram''' or '''scattergraph''' is a type of [[w:mathematical diagram\|mathematical diagram]] using [[w:Cartesian coordinate system\|Cartesian coordinates]] to display values for two [[w:Variable (mathematics)\|variable]]s for a set of data. ( Wikipedia )

Jukeboksi: 68 revisions: new try at importing

2014-07-26T19:36:38Z

68 revisions: new try at importing

← Older revision		Revision as of 19:36, 26 July 2014
(No difference)

Jukeboksi: Category:realcontent

2014-07-26T18:03:47Z

Category:realcontent

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	Further studies in statistics - [[Toolkit for Quantitative Surveys]] (MET8LF001-11) Mon-Fri - The concept of [[w:statistical inference]] is covered. Download SPSS from MyNet.		Further studies in statistics - [[Toolkit for Quantitative Surveys]] (MET8LF001-11) Mon-Fri - The concept of [[w:statistical inference]] is covered. Download SPSS from MyNet.

			[[Category:realcontent]]

Jukeboksi: definition of w:ESOMAR

2014-04-14T16:37:51Z

definition of w:ESOMAR

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	* A '''[[w:Back-translation#Back-translation\|Back-translation]]''' is a translation of a translated text back into the language of the original text, made without reference to the original text. ( Wikipedia )		* A '''[[w:Back-translation#Back-translation\|Back-translation]]''' is a translation of a translated text back into the language of the original text, made without reference to the original text. ( Wikipedia )

			* The '''[[w:European Society for Opinion and Market Research\|European Society for Opinion and Market Research]]''' ('''[[w:ESOMAR\|ESOMAR]]''') is a world association for market, social and opinion researchers.

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Jukeboksi: definition of w:back-translation

2014-04-14T16:36:05Z

definition of w:back-translation

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	* '''[[w:Secondary research\|Secondary research]]''' (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than [[w:primary research\|primary research]], where data is collected from, for example, research subjects or experiments. ( Wikipedia )		* '''[[w:Secondary research\|Secondary research]]''' (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than [[w:primary research\|primary research]], where data is collected from, for example, research subjects or experiments. ( Wikipedia )

			* A '''[[w:Back-translation#Back-translation\|Back-translation]]''' is a translation of a translated text back into the language of the original text, made without reference to the original text. ( Wikipedia )

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Jukeboksi: definition of w:Primary research

2014-04-14T15:47:12Z

definition of w:Primary research

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	== Week 16 ==		== Week 16 ==

	* '''[[w:Secondary research\|Secondary research]]''' (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than [[w:primary research\|primary research]], where data is collected from, for example, research subjects or experiments.		* '''[[w:Primary research\|Primary research]]''' consists of a collection of original primary data collected by the researcher. It is often undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by analyzing previously collected primary data. ( Wikipedia )

			* '''[[w:Secondary research\|Secondary research]]''' (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than [[w:primary research\|primary research]], where data is collected from, for example, research subjects or experiments. ( Wikipedia )
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Jukeboksi: definition of w:Secondary research

2014-04-14T15:45:03Z

definition of w:Secondary research

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	== Week 16 ==		== Week 16 ==

			* '''[[w:Secondary research\|Secondary research]]''' (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than [[w:primary research\|primary research]], where data is collected from, for example, research subjects or experiments.
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Jukeboksi at 15:03, 14 April 2014

2014-04-14T15:03:09Z

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	* A '''[[w:simple random sample\|simple random sample]]''' is a subset of [[w:individuals\|individuals]] (a [[w:sample (statistics)\|sample]]) chosen from a larger set (a [[w:statistical population\|population]]).		* A '''[[w:simple random sample\|simple random sample]]''' is a subset of [[w:individuals\|individuals]] (a [[w:sample (statistics)\|sample]]) chosen from a larger set (a [[w:statistical population\|population]]).
	:::Each individual is chosen [[w:randomization\|randomly]] and entirely by chance, such that each individual has the same [[w:probability\|probability]] of being chosen at any stage during the sampling process, and each subset of ''k'' individuals has the same probability of being chosen for the sample as any other subset of ''k'' individuals. This process and technique is known as '''simple random sampling''', and should not be confused with [[w:Systematic sampling\|systematic random sampling]]. A simple random sample is an unbiased surveying technique. ( Wikipedia )		:::Each individual is chosen [[w:randomization\|randomly]] and entirely by chance, such that each individual has the same [[w:probability\|probability]] of being chosen at any stage during the sampling process, and each subset of ''k'' individuals has the same probability of being chosen for the sample as any other subset of ''k'' individuals. This process and technique is known as '''simple random sampling''', and should not be confused with [[w:Systematic sampling\|systematic random sampling]]. A simple random sample is an unbiased surveying technique. ( Wikipedia )

			== Week 16 ==

			----

	= Statistical Methods =		= Statistical Methods =

	~~<big>'''[https://en.wikipedia.org/wiki/User:Juxo/Sandbox2 Notes for the Statistical Methods home exam] in Wikipedia space so that infobubbles work.'''</big>~~

	'''[[w:Statistics\|Statistics]]''' is the study of the collection, organization, analysis, interpretation and presentation of data. It deals with all aspects of data including the planning of data collection in terms of the design of [[w:statistical survey\|survey]]s and [[w:experimental design\|experiments]] ( Wikipedia )		'''[[w:Statistics\|Statistics]]''' is the study of the collection, organization, analysis, interpretation and presentation of data. It deals with all aspects of data including the planning of data collection in terms of the design of [[w:statistical survey\|survey]]s and [[w:experimental design\|experiments]] ( Wikipedia )

Jukeboksi: rm link to non-existent wikipedia page

2014-04-14T14:59:23Z

rm link to non-existent wikipedia page

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	= International Market Research =		= International Market Research =

	~~<big>'''[https://en.wikipedia.org/wiki/User:Juxo/Sandbox2 Notes for the Statistical Methods home exam] in Wikipedia space so that infobubbles work.'''</big>~~

	== Week 4 - Introduction ==		== Week 4 - Introduction ==
	'''[[w:Market research\|Market research]]''' is any organized effort to gather information about [[w:target markets\|target markets]] or customers. It is a very important component of [[w:business strategy\|business strategy]]. The term is commonly interchanged with [[w:marketing research\|marketing research]]; however, expert practitioners may wish to draw a distinction, in that ''marketing'' research is concerned specifically about marketing processes, while ''market'' research is concerned specifically with markets. ( Wikipedia )		'''[[w:Market research\|Market research]]''' is any organized effort to gather information about [[w:target markets\|target markets]] or customers. It is a very important component of [[w:business strategy\|business strategy]]. The term is commonly interchanged with [[w:marketing research\|marketing research]]; however, expert practitioners may wish to draw a distinction, in that ''marketing'' research is concerned specifically about marketing processes, while ''market'' research is concerned specifically with markets. ( Wikipedia )

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	* '''[[w:Correlation and dependence\|Correlation and dependence]]''' - In [[w:statistics\|statistics]], '''dependence''' is any statistical relationship between two [[w:random variable\|random variable]]s or two sets of [[w:data\|data]]. '''Correlation''' refers to any of a broad class of statistical relationships involving dependence. ( Wikipedia )		* '''[[w:Correlation and dependence\|Correlation and dependence]]''' - In [[w:statistics\|statistics]], '''dependence''' is any statistical relationship between two [[w:random variable\|random variable]]s or two sets of [[w:data\|data]]. '''Correlation''' refers to any of a broad class of statistical relationships involving dependence. ( Wikipedia )

	* '''[[w:bivariate data\|Bivariate data]]''' is data that has two [[w:Variable (mathematics)\|variables]]. ( Wikipedia )		* '''[[w:bivariate data\|Bivariate data]]''' is data that has two [[w:Variable (mathematics)\|variables]]. The quantities from these two variables are often represented using a [[w:scatter plot\|scatter plot]]. ( Wikipedia )

	* A '''[[w:scatter plot\|Scatter plot]]''', '''scatterplot''', '''scatter diagram''' or '''scattergraph''' is a type of [[w:mathematical diagram\|mathematical diagram]] using [[w:Cartesian coordinate system\|Cartesian coordinates]] to display values for two [[w:Variable (mathematics)\|variable]]s for a set of data. ( Wikipedia )		* A '''[[w:scatter plot\|Scatter plot]]''', '''scatterplot''', '''scatter diagram''' or '''scattergraph''' is a type of [[w:mathematical diagram\|mathematical diagram]] using [[w:Cartesian coordinate system\|Cartesian coordinates]] to display values for two [[w:Variable (mathematics)\|variable]]s for a set of data. ( Wikipedia )