Target Economic Regions: Difference between revisions

→‎Week 2: + definition of w:Positioning (marketing)
(→‎Week 2: + definition of w:Positioning (marketing))
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* '''[[w:Brand|Brand]]''' is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." ( Wikipedia )
* '''[[w:Brand|Brand]]''' is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." ( Wikipedia )
* '''[[w:Positioning|Positioning]]''' is the [[w:marketing|marketing]] activity and process of identifying a market problem or opportunity, and developing a solution based on [[w:market research|market research]], [[w:Market segmentation|segmentation]] and supporting data. ( Wikipedia )


* A '''[[w:corporate identity|corporate identity]]''' is the overall image of a [[w:corporation|corporation]] or firm or business in the minds of diverse publics, such as customers and investors and employees. It is a primary task of the [[w:corporate communications|corporate communications]] department to maintain and build this identity to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of [[w:brand|brand]]ing and the use of [[w:trademarks|trademarks]]. ( Wikipedia )
* A '''[[w:corporate identity|corporate identity]]''' is the overall image of a [[w:corporation|corporation]] or firm or business in the minds of diverse publics, such as customers and investors and employees. It is a primary task of the [[w:corporate communications|corporate communications]] department to maintain and build this identity to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of [[w:brand|brand]]ing and the use of [[w:trademarks|trademarks]]. ( Wikipedia )