Target Economic Regions: Difference between revisions

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(→‎Week 2: + definition of w:Positioning (marketing))
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* '''[[w:Brand|Brand]]''' is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." ( Wikipedia )
* '''[[w:Brand|Brand]]''' is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." ( Wikipedia )
* '''[[w:Positioning|Positioning]]''' is the [[w:marketing|marketing]] activity and process of identifying a market problem or opportunity, and developing a solution based on [[w:market research|market research]], [[w:Market segmentation|segmentation]] and supporting data. ( Wikipedia )


* A '''[[w:corporate identity|corporate identity]]''' is the overall image of a [[w:corporation|corporation]] or firm or business in the minds of diverse publics, such as customers and investors and employees. It is a primary task of the [[w:corporate communications|corporate communications]] department to maintain and build this identity to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of [[w:brand|brand]]ing and the use of [[w:trademarks|trademarks]]. ( Wikipedia )
* A '''[[w:corporate identity|corporate identity]]''' is the overall image of a [[w:corporation|corporation]] or firm or business in the minds of diverse publics, such as customers and investors and employees. It is a primary task of the [[w:corporate communications|corporate communications]] department to maintain and build this identity to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of [[w:brand|brand]]ing and the use of [[w:trademarks|trademarks]]. ( Wikipedia )

Revision as of 14:53, 4 September 2014

Week 1

  • An emerging market is a country that has some characteristics of a developed market but is not yet a developed market. This includes countries that may be developed markets in the future or were in the past. ( Wikipedia )
  • BRICS is the acronym for an association of five major emerging national economies: Brazil, Russia, India, China, and South Africa. The grouping was originally known as "BRIC" before the inclusion of South Africa in 2010. ( Wikipedia )

See also

Groupings:

Week 2

  • Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." ( Wikipedia )
  • A corporate identity is the overall image of a corporation or firm or business in the minds of diverse publics, such as customers and investors and employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks. ( Wikipedia )