2,925
edits
Target Economic Regions: Difference between revisions
→Week 2: + definition of w:Sustainability brands
(→Week 2: + definition of Brand identity) |
(→Week 2: + definition of w:Sustainability brands) |
||
| Line 36: | Line 36: | ||
* '''[[w:Brand#Brand identity|Brand identity]]''' is the outward expression of a brand – including its name, trademark, communications, and visual appearance ( Wikipedia ) | * '''[[w:Brand#Brand identity|Brand identity]]''' is the outward expression of a brand – including its name, trademark, communications, and visual appearance ( Wikipedia ) | ||
* '''[[w:Sustainability brands|Sustainability brands]]''' are products and services that are [[w:brand|brand]]ed to signify a special added value in terms of environmental and social benefits to the customer and thus enable the differentiation from competitors. ( Wikipedia ) | |||