Target Economic Regions

Week 1

• An emerging market is a country that has some characteristics of a developed market but is not yet a developed market. This includes countries that may be developed markets in the future or were in the past. ( Wikipedia )

• The category of newly industrialized country (NIC) is a socioeconomic classification applied to several countries around the world by political scientists and economists. ( Wikipedia )

• BRICS is the acronym for an association of five major emerging national economies: Brazil, Russia, India, China, and South Africa. The grouping was originally known as "BRIC" before the inclusion of South Africa in 2010. ( Wikipedia )

See also

• Emerging markets
• Science in newly industrialized countries
• Flying geese paradigm
• Developing country
• Developed country
• North–South divide

Groupings:

• BRICS
• G8+5
• G-20 major economies
• G20 developing nations
• BRIC / MINT / Next Eleven
• Emerging and growth-leading economies
• CIVETS
• VISTA

Week 2

• Reputation of a social entity (a person, a social group, an organization) is an opinion about that entity, typically a result of social evaluation on a set of criteria. It is important in business, education, online communities, and many other fields. ( Wikipedia )

• Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." ( Wikipedia )

• Positioning is the marketing activity and process of identifying a market problem or opportunity, and developing a solution based on market research, segmentation and supporting data. ( Wikipedia )

• A corporate identity is the overall image of a corporation or firm or business in the minds of diverse publics, such as customers and investors and employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks. ( Wikipedia )

• Brand identity is the outward expression of a brand – including its name, trademark, communications, and visual appearance ( Wikipedia )

• Sustainability brands are products and services that are branded to signify a special added value in terms of environmental and social benefits to the customer and thus enable the differentiation from competitors. ( Wikipedia )