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Marketing: Difference between revisions
→Creative Corporate and Marketing Communication: + definition of w:Brand management
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* '''[[w:Brand|Brand]]''' is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." ( Wikipedia ) | * '''[[w:Brand|Brand]]''' is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." ( Wikipedia ) | ||
* '''[[w:Brand management|Brand management]]''' is a communication function in [[w:marketing|marketing]] that includes analysis and planning on how that [[brand]] is positioned in the [[w:market (economics)|market]], which target public the brand is targeted at, and maintaining a desired reputation of the brand ( Wikipedia ) | |||
* The outward expression of a brand – including its name, trademark, communications, and visual appearance – is brand identity. ( Wikipedia on [[w:Brand identity]] ) | * The outward expression of a brand – including its name, trademark, communications, and visual appearance – is brand identity. ( Wikipedia on [[w:Brand identity]] ) | ||