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| Course code: MAR3LF003
| | #REDIRECT [[Sales and selling#Business-to-Business Selling and Sales Management]] |
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| Teacher: Seija Bergström
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| == B2B Selling and Sales Management - Session 1 ==
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| * '''[[w:Sales management|Sales management]]''' is a [[w:business|business]] discipline which is focused on the practical application of [[w:sales|sales]] techniques and the management of a firm's [[w:sales operations|sales operations]].
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| ::: It is an important business function as [[w:Sales (accounting)|net sales]] through the sale of [[w:Product (business)|product]]s and [[w:Service (economics)|services]] and resulting [[w:Profit (economics)|profit]] drive most commercial business. These are also typically the goals and [[w:performance indicator|performance indicator]]s of sales management. ( Wikipedia )
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