Business-to-Business Selling and Sales Management: Difference between revisions

From Wikistudy.ByJuho.fi
(+ added definition of w:sales process)
 
Line 1: Line 1:
Course code: MAR3LF003
#REDIRECT [[Sales and selling#Business-to-Business Selling and Sales Management]]
 
Teacher: Seija Bergström
 
== B2B Selling and Sales Management - Session 1 ==
 
* '''[[w:Sales management|Sales management]]''' is a [[w:business|business]] discipline which is focused on the practical application of [[w:sales|sales]] techniques and the management of a firm's [[w:sales operations|sales operations]]. 
::: It is an important business function as [[w:Sales (accounting)|net sales]] through the sale of [[w:Product (business)|product]]s and [[w:Service (economics)|services]] and resulting [[w:Profit (economics)|profit]] drive most commercial business.  These are also typically the goals and [[w:performance indicator|performance indicator]]s of sales management. ( Wikipedia )
 
* A '''[[w:sales process|sales process]]''' is an approach to selling a product or service. The sales process has been approached from the point of view of an [[w:engineering|engineering]] discipline (see [[w:sales process engineering|sales process engineering]]). ( Wikipedia )

Latest revision as of 10:35, 23 January 2015