Sales and selling: Difference between revisions

m
(moved w:sales, w:selling and w:purchasing to the introduction)
m (→‎Strategic Business-to-Business Relationship Management: + adding course code and teacher name)
Line 7: Line 7:
== Strategic Business-to-Business Relationship Management ==
== Strategic Business-to-Business Relationship Management ==
=== Strategic Business-to-Business Relationship Management - Session 1 ===
=== Strategic Business-to-Business Relationship Management - Session 1 ===
Course code: MAR3LF002
Teacher: Hanna Harilainen


* '''[[w:Strategic management|Strategic management]]''' involves the formulation and implementation of the major goals and initiatives taken by a company's top management on behalf of owners, based on consideration of [[w:Factors of production|resources]] and an assessment of the internal and external environments in which the organization competes.
* '''[[w:Strategic management|Strategic management]]''' involves the formulation and implementation of the major goals and initiatives taken by a company's top management on behalf of owners, based on consideration of [[w:Factors of production|resources]] and an assessment of the internal and external environments in which the organization competes.
Line 95: Line 98:


----
----
=  Business-to-Business Selling and Sales Management‎ =  
=  Business-to-Business Selling and Sales Management‎ =  
Course code: MAR3LF003
Course code: MAR3LF003