Marketing: Difference between revisions

206 bytes added ,  3 February 2015
(→‎GloBBA marketing curriculum: updating the marketing specialization track course listings)
Line 68: Line 68:
* '''[[w:Marketing|M]]'''[[w:Marketing|arketing]] is the process of [[w:communicating]] the value of a product or service to [[w:customers]]. ( Wikipedia )
* '''[[w:Marketing|M]]'''[[w:Marketing|arketing]] is the process of [[w:communicating]] the value of a product or service to [[w:customers]]. ( Wikipedia )


=== Customer oriented operations planning (marketing) - week 4 ===
=== Customer oriented operations planning (marketing) - Session 1 ===
*In '''[[w:viral marketing]]''' ( [[w:fi:Viraalimarkkinointi]] ), the '''[[w:K-factor (marketing)]]''' also known as "viral coefficient" can be used to describe the growth rate of websites or [[w:Mobile app|apps]]. ( Wikipedia )
 
::* The '''[[w:K-factor (marketing)|K-factor]]''' can be used to describe the growth rate of websites, [[w:Mobile app|apps]], or a customer base.<ref>{{cite web | url=http://www.blissdrive.com/blog/the-k-factor-the-secret-factor-behind-your-companys-growth/ | title=The K-Factor: The Secret Factor Behind Your Company’s Growth | publisher=Bliss Drive | date=17 March 2014 | accessdate=26 May 2014 | author=Fong, Richard}}</ref>


* '''[[w:Engagement marketing]]''' ( [[w:fi:Engagement-markkinointi]] ), sometimes called "experiential marketing," "event marketing", "live marketing" or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages [[w:consumer]]s to participate in the evolution of a [[w:brand]]. ( Wikipedia )
* '''[[w:Engagement marketing]]''' ( [[w:fi:Engagement-markkinointi]] ), sometimes called "experiential marketing," "event marketing", "live marketing" or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages [[w:consumer]]s to participate in the evolution of a [[w:brand]]. ( Wikipedia )