User:Jukeboksi/Blog/Marketing: Difference between revisions

+ starting on Session 2
 
(+ starting on Session 2)
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== Session 3 ==
== Session 3 ==


== Session 2 ==
== Session 2 - Storytelling and corporate communication ==
Long story short: Good stories get told over and over. Bad stories not so.
 
To stay true to truth in marketing communications is essential for long term positive brand image building. If a corporation is spreading dis- or misinformation about its products it will into muck in no-time.


== Session 1 – Storytelling and corporate communication ==
== Session 1 – Storytelling and corporate communication ==