2,925
edits
User:Jukeboksi/Blog/Marketing: Difference between revisions
+ starting on Session 2
(starting on learning blog for Marketing#Creative Corporate and Marketing Communication) |
(+ starting on Session 2) |
||
| Line 1: | Line 1: | ||
== Session 3 == | == Session 3 == | ||
== Session 2 == | == Session 2 - Storytelling and corporate communication == | ||
Long story short: Good stories get told over and over. Bad stories not so. | |||
To stay true to truth in marketing communications is essential for long term positive brand image building. If a corporation is spreading dis- or misinformation about its products it will into muck in no-time. | |||
== Session 1 – Storytelling and corporate communication == | == Session 1 – Storytelling and corporate communication == | ||