2,925
edits
Marketing: Difference between revisions
→Creative Corporate and Marketing Communication - Session 4 - Branding: + definition of w:Brand management
| Line 392: | Line 392: | ||
* '''[[w:Co-creation|Co-creation]]''' is a management initiative, or form of [[w:economic strategy|economic strategy]], that brings different parties together (for instance, a company and a group of customers), in order to jointly produce a mutually valued outcome.<ref>Prahalad, C.K.; Ramaswamy, V. (2004) "Co-Creation Experiences: The Next Practice in Value Creation". ''[[w:Journal of Interactive Marketing]]''. Volume 18, Number 3.</ref> | * '''[[w:Co-creation|Co-creation]]''' is a management initiative, or form of [[w:economic strategy|economic strategy]], that brings different parties together (for instance, a company and a group of customers), in order to jointly produce a mutually valued outcome.<ref>Prahalad, C.K.; Ramaswamy, V. (2004) "Co-Creation Experiences: The Next Practice in Value Creation". ''[[w:Journal of Interactive Marketing]]''. Volume 18, Number 3.</ref> | ||
* '''[[w:Brand management|Brand management]]''' is the analysis and planning on how that [[w:brand|brand]] is perceived in the [[w:market (economics)|market]]. | |||
::**Developing a good relationship with the [[w:target market|target market]] is essential for brand management. | |||
::**Tangible elements of brand management include the product itself; look, price, the packaging, etc. | |||
::**The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. | |||
:::: A brand manager would oversee all of these things. ( Wikipedia ) | |||
== Successful Event == | == Successful Event == | ||