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Entering Target Markets: Difference between revisions
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* '''[[w:export|To export]]''' means shipping the goods and services out of the port of a country. The seller of such goods and services is referred to as an "exporter" who is based in the country of export whereas the overseas based buyer is referred to as an "importer". In International Trade, "exports" refers to selling goods and services produced in the home country to other markets. ( Wikipedia ) | * '''[[w:export|To export]]''' means shipping the goods and services out of the port of a country. The seller of such goods and services is referred to as an "exporter" who is based in the country of export whereas the overseas based buyer is referred to as an "importer". In International Trade, "exports" refers to selling goods and services produced in the home country to other markets. ( Wikipedia ) | ||
* A '''[[w:market entry strategy|market entry strategy]]''' is the planned method of delivering [[w:good (economics)|goods]] or [[w:Service (economics)|services]] to a new '''[[w:target market|target market]]''' and distributing them there. ( Wikipedia ) | * A '''[[w:market entry strategy|market entry strategy]]''' is the planned method of delivering [[w:good (economics)|goods]] or [[w:Service (economics)|services]] to a new '''[[w:target market|target market]]''' and distributing them there. ( Wikipedia ) | ||
:Some of the most common market entry strategies are: directly exporting products, indirect exporting using a [[w:Reseller|middleman]], and producing products in the target market. | :Some of the most common market entry strategies are: '''directly exporting''' products, '''indirect exporting''' using a [[w:Reseller|middleman]], and producing products in the target market. ( Wikipedia ) | ||
::But also: | ::But also: | ||
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::* Wholly owned subsidiaries ( Wikipedia ) | ::* Wholly owned subsidiaries ( Wikipedia ) | ||
'''Export modes''' - [[w:Export#Indirect selling|Indirect export]]ing vs. | |||
== Export entry modes == | |||
'''Export modes''' - [[w:Export#Indirect selling|Indirect export]]ing vs. direct exporting | |||
Q: What kind of [[w:intermediary|intermediaries]] can help the company to export? How? | Q: What kind of [[w:intermediary|intermediaries]] can help the company to export? How? | ||
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:* Association with Another Exporter | :* Association with Another Exporter | ||
Q: What is the main difference between agent and distributor? | |||
:::*An agent is someone who acts on your behalf. Although an agent may arrange a sale, the sale contract will be between you and the customer. An agent may be either an employee or self-employed. | :::*An agent is someone who acts on your behalf. Although an agent may arrange a sale, the sale contract will be between you and the customer. An agent may be either an employee or self-employed. | ||
:::*A distributor is a [[w:customer|customer]] of yours. The distributor then sells the product on to the distributor’s own customers. | :::*A distributor is a [[w:customer|customer]] of yours. The distributor then sells the product on to the distributor’s own customers. | ||