Marketing: Difference between revisions

1,637 bytes added ,  8 July 2013
moved contents from Service Marketing and placed a redirect there
(moving stuff from DEC#Marketing)
(moved contents from Service Marketing and placed a redirect there)
Line 1: Line 1:
# [[Services Marketing]] - [[w:Services marketing]]
Courses so far as of 2013
# [[Corporate Responsibility]] - [[w:Corporate responsibility]]
 
# [[DEC#Customer oriented operations planning (marketing)|Customer oriented operations planning (marketing)]]
# [[#Services Marketing|Services Marketing]] - [[w:Services marketing]]
# [[#Corporate Responsibility|Corporate Responsibility]] - [[w:Corporate responsibility]]
# [[#Customer oriented operations planning (marketing)|Customer oriented operations planning (marketing)]]  
 
== Services Marketing ==
 
Economical activity can be divided to '''[[w:Service (economics)|services]]''' and '''[[w:goods]]'''. Often these are packaged together for greater utility for the consumer buying and higher wins for the business selling.
 
'''[[w:Service economy]]''' is a huge share of the World [[w:GDP]].
'''[[w:Marketing]]''' can be a valuable tool for both business purposes of the business selling the service and also from the viewpoint of the '''[[w:consumer]]'''
 
Services can be:
 
# '''Tangible service''' - [[w:Tangibility]] is the attribute of being easily detectable with the senses. ( Wikipedia )
# '''Intangible service''' [[w:Intangibility]] is used in marketing to describe the inability to assess the value gained from engaging in an activity using any tangible evidence. ( Wikipedia )
# or a mix of both.
 
 
'''[[w:Marketing mix]]''' consists of The '''[[w:4P's]]''' as follows:
# '''Product''' - What is it? What need does it satisfy?
# '''Price''' - How much? Price is a marketing decision ( sic. )
# '''Place''' - Where? Do I have to go to big mall or can I get it from corner shoppe? Webshoppe? Physical location? Both? ( win )
# '''[[w:Promotion (marketing)|Promotion]]''' - '''Advertising''' ( Image marketing, novelty marketing and price marketing )
::::How is the consumer informed of the
::::* Availability of a product or service
::::* Price levels
::::* Service levels in an industry?
 
In services marketing there is also the [[w:Seven Ps]], the last three being
# '''People'''
# '''Process''' and
# '''Physical evidence'''
 


== Customer oriented operations planning (marketing)==
== Customer oriented operations planning (marketing)==