Strategic Business-to-Business Relationship Management: Difference between revisions
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* '''[[w:Relationship marketing|Relationship marketing]]''' was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes [[w:customer retention|customer retention]] and satisfaction, rather than a dominant focus on sales transactions. | * '''[[w:Relationship marketing|Relationship marketing]]''' was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes [[w:customer retention|customer retention]] and satisfaction, rather than a dominant focus on sales transactions. | ||
* [https://www.youtube.com/watch?v=QoAOzMTLP5s Youtube: Business Model Canvas Explained] |