Marketing: Difference between revisions

166 bytes removed ,  5 September 2014
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(moved == Strategic Business-to-Business Relationship Management == to here for coheesion)
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CSR is [[Ethics|ethics in action]]
CSR is [[Ethics|ethics in action]]


== Customer oriented operations planning (marketing)==
== Customer oriented operations planning (marketing) ==
[[w:Customer|Customer]] oriented [[w:business operations|operations]] [[w:planning|planning]] ([[w:marketing|marketing]])  
[[w:Customer|Customer]] oriented [[w:business operations|operations]] [[w:planning|planning]] ([[w:marketing|marketing]])  


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* '''[[w:Marketing|M]]'''[[w:Marketing|arketing]] is the process of [[w:communicating]] the value of a product or service to [[w:customers]]. ( Wikipedia )
* '''[[w:Marketing|M]]'''[[w:Marketing|arketing]] is the process of [[w:communicating]] the value of a product or service to [[w:customers]]. ( Wikipedia )


( '''COOPM''' )
=== Customer oriented operations planning (marketing) - week 4 ===
 
Previous marketing courses:
* [[Services Marketing]] - [[w:Services marketing]]
* [[Corporate Responsibility]] - [[w:Corporate responsibility]]  is a form of [[w:corporate]] [[w:Self-policing|self-regulation]] integrated into a [[w:business model]]. ( Wikipedia )
 
=== Marketing class week 4 ===
*'''[[w:Cloud computing]]''' ( [[w:fi:Pilvilaskenta]] ) is a major pleasantifier of information technology systems acquisition and operation hassle and costs. Prices start as low as 15€ / VPS-from-cloud ( virtual private server ) with full [[w:root]] access. Additionally cloud computing is ecological. Think of a business buying a big physical server which is then utilized to 10% of it's maximum capacity whereas in cloud computing you can thanks to [[w:Virtualization]] technologies have much better utilization rates for actual physical devices.
*'''[[w:Cloud computing]]''' ( [[w:fi:Pilvilaskenta]] ) is a major pleasantifier of information technology systems acquisition and operation hassle and costs. Prices start as low as 15€ / VPS-from-cloud ( virtual private server ) with full [[w:root]] access. Additionally cloud computing is ecological. Think of a business buying a big physical server which is then utilized to 10% of it's maximum capacity whereas in cloud computing you can thanks to [[w:Virtualization]] technologies have much better utilization rates for actual physical devices.


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=== Marketing class week 5 ===
=== Customer oriented operations planning (marketing) - week 5 ===
* '''Feature''' - What it is?
* '''Feature''' - What it is?
* '''Advantage''' - What will it do ?
* '''Advantage''' - What will it do ?
* '''Benefit''' - WIIFM ?
* '''Benefit''' - WIIFM ?


=== Marketing class week 6 ===
=== Customer oriented operations planning (marketing) -  week 6 ===
* '''[[w:Market segmentation]]''' ( [[w:fi:Segmentointi]] ) is a '''[[w:marketing strategy]]''' that involves dividing a broad [[w:target market]] into subsets of [[w:consumers]] who have common needs (and/or common desires) as well as common applications for the relevant goods and services. ( Wikipedia )
* '''[[w:Market segmentation]]''' ( [[w:fi:Segmentointi]] ) is a '''[[w:marketing strategy]]''' that involves dividing a broad [[w:target market]] into subsets of [[w:consumers]] who have common needs (and/or common desires) as well as common applications for the relevant goods and services. ( Wikipedia )
* A '''[[w:persona]]''' ( [[w:fi:Persoonallisuus]] ) (plural personae or personas), in the word's everyday usage, is a social role or a character played by an actor.
* A '''[[w:persona]]''' ( [[w:fi:Persoonallisuus]] ) (plural personae or personas), in the word's everyday usage, is a social role or a character played by an actor.
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*A '''[[w:value proposition|value proposition]]''' is a promise of '''[[w:value (economics)|value]]''' ( [[w:fi:Arvo (talous)]] ) to be delivered and a belief from the customer that [[w:value (economics)|value]] will be experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services. ( Wikipedia )
*A '''[[w:value proposition|value proposition]]''' is a promise of '''[[w:value (economics)|value]]''' ( [[w:fi:Arvo (talous)]] ) to be delivered and a belief from the customer that [[w:value (economics)|value]] will be experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services. ( Wikipedia )


=== Terminology for marketing exam ===
=== Terminology for COOPM marketing exam ===