Marketing: Difference between revisions

894 bytes added ,  19 January 2015
→‎Successful Event: + definition of w:Event management from Wikipedia
(Starting on == Successful Event == teached by Anna Hankimaa)
(→‎Successful Event: + definition of w:Event management from Wikipedia)
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== Successful Event ==
== Successful Event ==
Teacher: Anna Hankimaa
Teacher: Anna Hankimaa
* '''[[w:Event management|Event management]]''' is the application of [[w:project management|project management]] to the creation and development of large scale events such as [[w:festival|festival]]s, conferences, ceremonies, formal parties, concerts, or [[w:convention (meeting)|conventions]].
:::It involves studying the brand, identifying the [[w:target audience|target audience]], devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event.
::::: The process of planning and co-ordinating the event is usually referred to as '''event planning''' and can include budgeting, scheduling, site selection, acquiring necessary [[w:License|permit]]s, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, [[w:catering|catering]] and emergency plans. ( Wikipedia )


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== Read more on marketing: ==
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