Nonprofit-markkinointi: Difference between revisions
(Planning the web presence) |
(→Planning the web presence: stating the usual price for a domain name) |
||
| Line 49: | Line 49: | ||
=== Planning the web presence === | === Planning the web presence === | ||
* Choosing and registering a [[w:domain name|domain]] or domain names .fi? .de? .org? something else | * Choosing and registering a [[w:domain name|domain]] or domain names .fi? .de? .org? something else | ||
::: Available from a wide and varied field of [[w:domain name registrar]]s of varying quality | ::: Available from a wide and varied field of [[w:domain name registrar]]s of varying quality ~ 12€-and-up / annum + VAT | ||
* Acquiring a [[w:virtual private server]] ( starting from 10€ / month + VAT ) or webhotel from a [[ICT#Cloud computing|cloud]] purveyor for around the same price to host the website | * Acquiring a [[w:virtual private server]] ( starting from 10€ / month + VAT ) or webhotel from a [[ICT#Cloud computing|cloud]] purveyor for around the same price to host the website | ||
* Deciding on [[w:content management system]] to use. [[w:Wordpress|Wordpress]][http://wordpress.org (.org)] is a popular choice available free of charge. Originally a blogging platform but these days so much more. | * Deciding on [[w:content management system]] to use. [[w:Wordpress|Wordpress]][http://wordpress.org (.org)] is a popular choice available free of charge. Originally a blogging platform but these days so much more. | ||
Revision as of 23:42, 30 January 2015
- Teacher: Pauli Lindström
- Type of course: Free choice studies, Marketing
- Course code: MAR8LH005
Nonprofit-markkinointi - Sessio 1
- The teacher introduced us to our mission which is to create the following information resources/services for the needs of refugees. ( Opettaja perehdytti meidät tehtäväämme joka on luoda informaatioresursseja pakolaisten tarpeisiin. )
- ) International video with refugee portrayal
- ) Information booklet/brochure for volunteers
- ) Online platform / presence
- ) International integration approaches
- Nonprofit-markkinointi course is done as cooperation of
- Haaga-Helia
- Hochschule Augsburg
- Finnish Red Cross - w:Finnish Red Cross and
- German Red Cross - w:German Red Cross
- A refugee ( w:fi:pakolainen ) is a person who is outside their home country because they have suffered (or feared) persecution on account of race, religion, nationality, or political opinion; because they are a member of a persecuted social category of persons; or because they are fleeing a war. Such a person may be called an "asylum seeker" until recognized by the state where they make a claim.[1] ( Wikipedia )
- Pakolainen on yleiskielessä henkilö, joka joutuu syntyperänsä, uskontonsa, mielipiteidensä tms. vuoksi vainoa peläten pakenee vieraaseen maahan.[2]
- Kaikki kotimaastaan paenneet eivät ole pakolaisia. Jotta ihminen määriteltäisiin pakolaiseksi, hänelle on täytynyt myöntää pakolaisen asema eli pakolaisstatus.[3]
- Pakolaisuutta koskee ja sitä määrittelee Geneven pakolaissopimus vuodelta 1951 ja sen pöytäkirja vuodelta 1967.[4]
- Määritelmän mukaan eivät esimerkiksi sota, nälänhätä tai ympäristökatastrofi ole varsinaisesti pakolaiseksi oikeuttavia syitä. Mutta sen sijaan huoltajan puuttuminen; esimerkiksi orpous tai sotaorpous on. Yleissopimuksen mukaan pakolaista ei voida palauttaa maahan, jossa hänen henkeään tai vapauttaan uhataan. ( Wikipedia )
- Pakolaisuutta koskee ja sitä määrittelee Geneven pakolaissopimus vuodelta 1951 ja sen pöytäkirja vuodelta 1967.[4]
- Kaikki kotimaastaan paenneet eivät ole pakolaisia. Jotta ihminen määriteltäisiin pakolaiseksi, hänelle on täytynyt myöntää pakolaisen asema eli pakolaisstatus.[3]
Nonprofit-markkinointi - Sessio 2
Existing resources for the refugees
- Information for refugees @ infopankki.fi
- Finnish Refugee Coucil - Safety Net for unaccompanied asylum seeker children and youth
- Refugee Advice Centre - Legal Office and NGO - information on the asylum seeking process
- Finnish Red Cross - Help for tracing missing family members
- U.S. Commitee for Refugees and Immigrants FAQ
- Support for refugees program of the churches in Tampere ( in Finnish )
Planning the video production
- Jubo-jubo's review of video editing software - My favorites are naturally the FOSS and/or run on GNU/Linux video editors. The only one I have actual hands on experience is w:kdenlive which is readily available for all *NIX flavours ( GNU/Linux, OS X, FreeBSD )
Planning the print production
- w:Inkscape is the leading w:FOSS w:vector drawing program available for all platforms
- w:GIMP is the program of choice when you need to do edit w:bitmap w:images while on the w:copyleft tip
- w:LibreOffice is free-er then w:OpenOffice some say but we all know they both are free-er then Microsoft Office
- Print cost depends on print lot. Painokulut riippuvat painoerästä.
- Full 4-color ( w:CMYK ) booklet or just covers in color ? ( save money )
Planning the web presence
- Choosing and registering a domain or domain names .fi? .de? .org? something else
- Available from a wide and varied field of w:domain name registrars of varying quality ~ 12€-and-up / annum + VAT
- Acquiring a w:virtual private server ( starting from 10€ / month + VAT ) or webhotel from a cloud purveyor for around the same price to host the website
- Deciding on w:content management system to use. Wordpress(.org) is a popular choice available free of charge. Originally a blogging platform but these days so much more.
- What additional services? w:wiki ? w:Web chat ?
Planning the trip to Germany
Useful links are:
References
- ↑ "refugee, n.". [[w:Oxford English Dictionary Online|]]. November 2010. Retrieved 23 February 2011.
- ↑ Kielitoimiston sanakirja : pakolainen
- ↑ http://www.ihmisoikeudet.net/index.php?page=geneven-pakolaissopimus
- ↑ Geneven pakolaissopimuksesta ihmisoikeudet.netissä