Entering Target Markets

Week 4 - Introduction

• A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there. ( Wikipedia )

• Foreign direct investment (FDI) is a direct investment into production or business in a country by an individual or company of another country, either by buying a company in the target country or by expanding operations of an existing business in that country. Foreign direct investment is in contrast to portfolio investment which is a passive investment in the securities of another country such as stocks and bonds. ( Wikipedia )

• In many disciplines a greenfield is a project that lacks any constraints imposed by prior work. The analogy is to that of construction on greenfield land where there is no need to work within the constrains of existing buildings or infrastructure. ( Wikipedia )

• A greenfield investment is the investment in a manufacturing, office, or other physical commerce-related structure or group of structures in an area where no previous facilities exist. ( Wikipedia )

• Mergers and acquisitions (abbreviated M&A) are both an aspect of corporate strategy, corporate finance and management dealing with the buying, selling, dividing and combining of different companies and similar entities that can help an enterprise grow rapidly in its sector or location of origin, or a new field or new location, without creating a subsidiary, other child entity or using a joint venture. Mergers and acquisitions activity can be defined as a type of restructuring in that they result in some entity reorganization with the aim to provide growth or positive value. ( Wikipedia )