Nonprofit-markkinointi

  • Teacher: Pauli Lindström
  • Course code: MAR8LH005

Nonprofit-markkinointi - Sessio 1

  • The teacher introduced us to our mission which is to create the following information resources/services for the needs of refugees. ( Opettaja perehdytti meidät tehtäväämme joka on luoda informaatioresursseja pakolaisten tarpeisiin. )
  1. ) International video with refugee portrayal
  2. ) Information booklet/brochure for volunteers
  3. ) Online platform / presence
  4. ) International integration approaches


  • Nonprofit-markkinointi course is done as cooperation of
  • A refugee ( w:fi:pakolainen ) is a person who is outside their home country because they have suffered (or feared) persecution on account of race, religion, nationality, or political opinion; because they are a member of a persecuted social category of persons; or because they are fleeing a war. Such a person may be called an "asylum seeker" until recognized by the state where they make a claim.[1] ( Wikipedia )
  • Pakolainen on yleiskielessä henkilö, joka joutuu syntyperänsä, uskontonsa, mielipiteidensä tms. vuoksi vainoa peläten pakenee vieraaseen maahan.[2]
Kaikki kotimaastaan paenneet eivät ole pakolaisia. Jotta ihminen määriteltäisiin pakolaiseksi, hänelle on täytynyt myöntää pakolaisen asema eli pakolaisstatus.[3]
Pakolaisuutta koskee ja sitä määrittelee Geneven pakolaissopimus vuodelta 1951 ja sen pöytäkirja vuodelta 1967.[4]
Määritelmän mukaan eivät esimerkiksi sota, nälänhätä tai ympäristökatastrofi ole varsinaisesti pakolaiseksi oikeuttavia syitä. Mutta sen sijaan huoltajan puuttuminen; esimerkiksi orpous tai sotaorpous on. Yleissopimuksen mukaan pakolaista ei voida palauttaa maahan, jossa hänen henkeään tai vapauttaan uhataan. ( Wikipedia )

Nonprofit-markkinointi - Sessio 2

Existing resources for the refugees

Planning the video production

Planning the print production

  • Print cost depends on print lot. Painokulut riippuvat painoerästä.
  • Full 4-color ( w:CMYK ) booklet or just covers in color ? ( save money )

Planning the web presence

  • Choosing and registering a domain
.org? .fi? .de? or something else?
Available from a wide and varied field of w:domain name registrars of varying quality ~ 12€-and-up / annum + VAT
Registering 3 domains: An .org for the website and a .fi and a .de for marketing purposes. Cost for such would be 50€ / annum.
w:LAMP stands for Linux, Apache, MySQL and PHP it can be considered a widespread proven framework in making low cost computing solutions. Wikipedia uses LAMP to serve their millions and millions of daily hits.
Once the hosting guys have made us an instance of w:GNU/Linux it takes a line of instructing the w:aptitude w:package manager to install the AMP portion
  • Wordpress(.org) is a popular choice available free of charge. Originally a blogging platform but these days so much more
  • What additional services? refugee w:wiki ? information service w:web chat refugees and asylum seekers ?
  • w:MediaWiki that runs w:Wikipedia and also numrous other smaller wikis, even this one is by far the most sophisticated, stable and reliable w:wiki engine there is. Jubo-jubo recommends if we want to start and sustain a wiki as some kind of information resource
  • I have never really looked into the hosting a chat on a website field but could do so in a few days time
* Wikipedia's list of web chat software lists a few that can be embedded onto a website by single line of code in the website
* w:Comparison of instant messaging protocols may be of use.

Planning the trip to Germany

Useful links are:


References

  1. "refugee, n.". [[w:Oxford English Dictionary Online|]]. November 2010. Retrieved 23 February 2011. 
  2. Kielitoimiston sanakirja : pakolainen
  3. http://www.ihmisoikeudet.net/index.php?page=geneven-pakolaissopimus
  4. Geneven pakolaissopimuksesta ihmisoikeudet.netissä