Nonprofit-markkinointi

• Teacher: Pauli Lindström

• Type of course: Free choice studies, Marketing

• Course code: MAR8LH005

Nonprofit-markkinointi - Sessio 1

• The teacher introduced us to our mission which is to create the following information resources/services for the needs of refugees. ( Opettaja perehdytti meidät tehtäväämme joka on luoda informaatioresursseja pakolaisten tarpeisiin. )

1. ) International video with refugee portrayal
2. ) Information booklet/brochure for volunteers
3. ) Online platform / presence
4. ) International integration approaches

• Nonprofit-markkinointi course is done as cooperation of

• Haaga-Helia
• Hochschule Augsburg
• Finnish Red Cross - w:Finnish Red Cross and
• German Red Cross - w:German Red Cross

• A refugee ( w:fi:pakolainen ) is a person who is outside their home country because they have suffered (or feared) persecution on account of race, religion, nationality, or political opinion; because they are a member of a persecuted social category of persons; or because they are fleeing a war. Such a person may be called an "asylum seeker" until recognized by the state where they make a claim. ( Wikipedia )

• Pakolainen on yleiskielessä henkilö, joka joutuu syntyperänsä, uskontonsa, mielipiteidensä tms. vuoksi vainoa peläten pakenee vieraaseen maahan.

Kaikki kotimaastaan paenneet eivät ole pakolaisia. Jotta ihminen määriteltäisiin pakolaiseksi, hänelle on täytynyt myöntää pakolaisen asema eli pakolaisstatus.

Pakolaisuutta koskee ja sitä määrittelee Geneven pakolaissopimus vuodelta 1951 ja sen pöytäkirja vuodelta 1967.

Määritelmän mukaan eivät esimerkiksi sota, nälänhätä tai ympäristökatastrofi ole varsinaisesti pakolaiseksi oikeuttavia syitä. Mutta sen sijaan huoltajan puuttuminen; esimerkiksi orpous tai sotaorpous on. Yleissopimuksen mukaan pakolaista ei voida palauttaa maahan, jossa hänen henkeään tai vapauttaan uhataan. ( Wikipedia )

Nonprofit-markkinointi - Sessio 2

Existing resources for the refugees

• Information for refugees @ infopankki.fi
• Finnish Refugee Coucil - Safety Net for unaccompanied asylum seeker children and youth
• Refugee Advice Centre - Legal Office and NGO - information on the asylum seeking process
• Finnish Red Cross - Help for tracing missing family members
• U.S. Commitee for Refugees and Immigrants FAQ
• Support for refugees program of the churches in Tampere ( in Finnish )

Planning the video production

• Jubo-jubo's review of video editing software - My favorites are naturally the FOSS and/or run on GNU/Linux video editors. The only one I have actual hands on experience is w:kdenlive which is readily available for all *NIX flavours ( GNU/Linux, OS X, FreeBSD )

Planning the print production

• w:Inkscape is the leading w:FOSS w:vector drawing program available for all platforms
• w:GIMP is the program of choice when you need to do edit w:bitmap w:images while on the w:copyleft tip
• w:LibreOffice is free-er then w:OpenOffice some say but we all know they both are free-er then Microsoft Office

• Print cost depends on print lot. Painokulut riippuvat painoerästä.
• Full 4-color ( w:CMYK ) booklet or just covers in color ? ( save money )

Planning the web presence

• Choosing and registering a domain or domain names .fi? .de? .org? something else

Available from a wide and varied field of w:domain name registrars of varying quality

• Acquiring a w:virtual private server ( starting from 10€ / month + VAT ) or webhotel from a cloud purveyor for around the same price to host the website
• Deciding on w:content management system to use. Wordpress(.org) is a popular choice available free of charge. Originally a blogging platform but these days so much more.
• What additional services? w:wiki ? w:Web chat ?

Planning the trip to Germany

Useful links are:

• http://www.rome2rio.com/s/Helsinki/Augsburg-Germany
• http://develop.consumerium.org/wiki/Price_comparison_services#Global_flight_price_comparison_services
• http://develop.consumerium.org/wiki/Shared_and_alternative_transport_and_journey_planners