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Strategic Business-to-Business Relationship Management

Revision as of 09:20, 29 August 2014 by Jukeboksi (talk | contribs) (+ definitions of B2B and CRM)

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Strategic Business-to-Business Relationships

Teacher: Hanna Harilainen

Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. ( Wikipedia )

Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support. ( Wikipedia )

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