Strategic Business-to-Business Relationship Management: Difference between revisions

Strategic Business-to-Business Relationship Management (view source)

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	* '''[[w:Customer relationship management\|Customer relationship management]]''' ('''CRM''') is a system for managing a company’s interactions with current and future [[w:customers\|customers]]. It often involves using technology to organize, automate and synchronize [[w:sales\|sales]], [[w:marketing\|marketing]], [[w:customer service\|customer service]], and [[w:technical support\|technical support]]. ( Wikipedia )		* '''[[w:Customer relationship management\|Customer relationship management]]''' ('''CRM''') is a system for managing a company’s interactions with current and future [[w:customers\|customers]]. It often involves using technology to organize, automate and synchronize [[w:sales\|sales]], [[w:marketing\|marketing]], [[w:customer service\|customer service]], and [[w:technical support\|technical support]]. ( Wikipedia )

			* '''[[w:Solution selling\|Solution selling]]''' is a [[w:sales\|sales]] methodology. Rather than just promoting an existing product, the salesperson focuses on the customer's pain(s) and addresses the issue with his or her offerings (product and services). The resolution of the pain is what constitutes a "solution". ( Wikipedia )