Strategic Business-to-Business Relationship Management: Difference between revisions

Strategic Business-to-Business Relationship Management (view source)

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	* '''[[w:Solution selling\|Solution selling]]''' is a [[w:sales\|sales]] methodology. Rather than just promoting an existing product, the salesperson focuses on the customer's pain(s) and addresses the issue with his or her offerings (product and services). The resolution of the pain is what constitutes a "solution". ( Wikipedia )		* '''[[w:Solution selling\|Solution selling]]''' is a [[w:sales\|sales]] methodology. Rather than just promoting an existing product, the salesperson focuses on the customer's pain(s) and addresses the issue with his or her offerings (product and services). The resolution of the pain is what constitutes a "solution". ( Wikipedia )

			* '''[[w:Relationship marketing\|Relationship marketing]]''' was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes [[w:customer retention\|customer retention]] and satisfaction, rather than a dominant focus on sales transactions.