Strategic Business-to-Business Relationship Management: Difference between revisions

Strategic Business-to-Business Relationship Management (view source)

90 bytes added , 29 August 2014

adding the youtube shown in class

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	* '''[[w:Relationship marketing\|Relationship marketing]]''' was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes [[w:customer retention\|customer retention]] and satisfaction, rather than a dominant focus on sales transactions.		* '''[[w:Relationship marketing\|Relationship marketing]]''' was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes [[w:customer retention\|customer retention]] and satisfaction, rather than a dominant focus on sales transactions.

			* [https://www.youtube.com/watch?v=QoAOzMTLP5s Youtube: Business Model Canvas Explained]