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Target Economic Regions: Difference between revisions
→Week 2: + definition of w:corporate identity
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* '''[[w:Brand|Brand]]''' is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." ( Wikipedia ) | * '''[[w:Brand|Brand]]''' is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." ( Wikipedia ) | ||
* A '''[[w:corporate identity|corporate identity]]''' is the overall image of a [[w:corporation|corporation]] or firm or business in the minds of diverse publics, such as customers and investors and employees. It is a primary task of the [[w:corporate communications|corporate communications]] department to maintain and build this identity to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of [[w:brand|brand]]ing and the use of [[w:trademarks|trademarks]]. ( Wikipedia ) | |||