User:Jukeboksi/Blog/Marketing: Difference between revisions

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== Session 3 ==
== Session 3 - Integrated marketing communications ==
'''[[w:Integrated Marketing Communication|Integrated Marketing Communication]] (IMC)''' is the application of consistent [[w:brand|brand]] messaging across both traditional and non-traditional [[w:marketing channel|marketing channel]]s and using different [[w:promotional|promotional]] methods to reinforce each other. ( Wikipedia )


== Session 2 - Storytelling and corporate communication ==
== Session 2 - Storytelling and corporate communication ==