2,925
edits
User:Jukeboksi/Blog/Marketing: Difference between revisions
+ Session 3 - w:Integrated Marketing Communications
(+ starting on Session 2) |
(+ Session 3 - w:Integrated Marketing Communications) |
||
| Line 1: | Line 1: | ||
== Session 3 == | == Session 3 - Integrated marketing communications == | ||
'''[[w:Integrated Marketing Communication|Integrated Marketing Communication]] (IMC)''' is the application of consistent [[w:brand|brand]] messaging across both traditional and non-traditional [[w:marketing channel|marketing channel]]s and using different [[w:promotional|promotional]] methods to reinforce each other. ( Wikipedia ) | |||
== Session 2 - Storytelling and corporate communication == | == Session 2 - Storytelling and corporate communication == | ||