Entering Target Markets: Difference between revisions

Entering Target Markets (view source)

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	* A '''[[w:market entry strategy\|market entry strategy]]''' is the planned method of delivering [[w:good (economics)\|goods]] or [[w:Service (economics)\|services]] to a new '''[[w:target market\|target market]]''' and distributing them there. ( Wikipedia )		* A '''[[w:market entry strategy\|market entry strategy]]''' is the planned method of delivering [[w:good (economics)\|goods]] or [[w:Service (economics)\|services]] to a new '''[[w:target market\|target market]]''' and distributing them there. ( Wikipedia )

			* '''[[w:Foreign direct investment\|Foreign direct investment]]''' ('''FDI''') is a direct investment into production or business in a country by an individual or company of another country, either by buying a company in the target country or by expanding operations of an existing business in that country. Foreign direct investment is in contrast to [[w:portfolio investment\|portfolio investment]] which is a passive investment in the securities of another country such as [[w:stock\|stock]]s and [[w:Bond (finance)\|bonds]]. ( Wikipedia )