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Entering Target Markets: Difference between revisions

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Entering Target Markets (view source)

Revision as of 21:16, 19 March 2014

59 bytes removed ,  19 March 2014
trying to list material in the order it was introduced
(some notes for Requirements for internationalization and Licensing and franchising)
(trying to list material in the order it was introduced)
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The term '''[[w:export|export]]''' means shipping the goods and services out of the port of a country. The seller of such goods and services is referred to as an "exporter" who is based in the country of export whereas the overseas based buyer is referred to as an "importer". In International Trade, "exports" refers to selling goods and services produced in the home country to other markets. ( Wikipedia )
* '''[[w:export|To export]]''' means shipping the goods and services out of the port of a country. The seller of such goods and services is referred to as an "exporter" who is based in the country of export whereas the overseas based buyer is referred to as an "importer". In International Trade, "exports" refers to selling goods and services produced in the home country to other markets. ( Wikipedia )
 
== Terminology introduced ==


* A '''[[w:market entry strategy|market entry strategy]]''' is the planned method of delivering [[w:good (economics)|goods]] or [[w:Service (economics)|services]] to a new '''[[w:target market|target market]]''' and distributing them there. ( Wikipedia )
* A '''[[w:market entry strategy|market entry strategy]]''' is the planned method of delivering [[w:good (economics)|goods]] or [[w:Service (economics)|services]] to a new '''[[w:target market|target market]]''' and distributing them there. ( Wikipedia )


* '''[[w:Foreign direct investment|Foreign direct investment]]''' ('''FDI''') is a direct investment into production or business in a country by an individual or company of another country, either by buying a company in the target country or by expanding operations of an existing business in that country. Foreign direct investment is in contrast to [[w:portfolio investment|portfolio investment]] which is a passive investment in the securities of another country such as [[w:stock|stock]]s and [[w:Bond (finance)|bonds]]. ( Wikipedia )
== Export entry modes ==
 
* In many disciplines a '''[[w:Greenfield_project|greenfield]]''' is a project that lacks any constraints imposed by prior work. The analogy is to that of construction on greenfield land where there is no need to work within the constrains of existing buildings or infrastructure. ( Wikipedia )
 
* A '''[[w:greenfield investment|greenfield investment]]''' is the investment in a manufacturing, office, or other physical commerce-related structure or group of structures in an area where no previous facilities exist. ( Wikipedia )
 
* '''[[w:Mergers and acquisitions|Mergers and acquisitions]]''' (abbreviated '''M&A''') are both an aspect of corporate strategy, corporate finance and [[w:management|management]] dealing with the buying, selling, dividing and combining of different [[w:companies|companies]] and similar [[w:business organization|entities]] that can help an enterprise grow rapidly in its sector or location of origin, or a new field or new location, without creating a subsidiary, other child entity or using a joint venture. Mergers and acquisitions activity can be defined as a type of [[w:restructuring|restructuring]] in that they result in some entity reorganization with the aim to provide growth or positive value. ( Wikipedia )
:::From a '''''legal point of view''''', a '''merger''' is a legal consolidation of two companies into one entity, whereas an '''acquisition''' occurs when one company takes over another and completely establishes itself as the new owner (in which case the target company still exists as an independent legal entity controlled by the acquirer). ( Wikipedia on distinction between merger and acquisition from [[w:mergers and acquisitions]] )
 
* A '''[[w:joint venture|joint venture]]''' ('''JV''') is a business agreement in which the parties agree to develop, for a finite time, a new entity and new [[w:assets|assets]] by contributing [[w:Ownership equity|equity]]. They exercise control over the [[w:Business|enterprise]] and consequently share revenues, expenses and assets.
:::There are other types of companies such as JV limited by guarantee, joint ventures limited by guarantee with partners holding shares. ( Wikipedia )
 
* '''[[w:Consolidation (business)|Consolidation]]''' of an industry or sector occurs when widespread M&A activity concentrates the resources of many small companies into a few larger ones, such as occurred with the [[w:automotive industry|automotive industry]] between 1910 and 1940. ( Wikipedia on Mergers and acquisitions )
 
== Exam picks ==
=== Export entry modes ===
'''Export modes''' - [[w:Export#Indirect selling|Indirect export]]ing vs. [[w:Export#Ways of exporting|direct export]]ing own exporting
'''Export modes''' - [[w:Export#Indirect selling|Indirect export]]ing vs. [[w:Export#Ways of exporting|direct export]]ing own exporting


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=== Requirements for internationalization ===
== Requirements for internationalization ==


* '''[[w:Internationalization|Internationalization]]''' has been viewed as a process of increasing involvement of enterprises in international markets. ( Wikipedia )
* '''[[w:Internationalization|Internationalization]]''' has been viewed as a process of increasing involvement of enterprises in international markets. ( Wikipedia )
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Common types of intellectual property rights include [[w:patent|patent]]s, [[w:copyright|copyright]], [[w:industrial design right|industrial design right]]s, [[w:trademark|trademark]]s, [[w:trade dress|trade dress]], and in some jurisdictions [[w:trade secret|trade secret]]s. ( Wikipedia )
Common types of intellectual property rights include [[w:patent|patent]]s, [[w:copyright|copyright]], [[w:industrial design right|industrial design right]]s, [[w:trademark|trademark]]s, [[w:trade dress|trade dress]], and in some jurisdictions [[w:trade secret|trade secret]]s. ( Wikipedia )


=== Licensing and franchising ===
== Licensing and franchising ==


* The verb '''[[w:license|license]]''' or grant license means to give permission. The noun license refers to that permission as well as to the document recording that permission. ( Wikipedia )
* The verb '''[[w:license|license]]''' or grant license means to give permission. The noun license refers to that permission as well as to the document recording that permission. ( Wikipedia )
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* How does the licensor make money? How does the [[w:licensee|licensee]] make money?
* How does the licensor make money? How does the [[w:licensee|licensee]] make money?


=== Foreign direct investment ===
== Foreign direct investment ==
 
* '''[[w:Foreign direct investment|Foreign direct investment]]''' ('''FDI''') is a direct investment into production or business in a country by an individual or company of another country, either by buying a company in the target country or by expanding operations of an existing business in that country. Foreign direct investment is in contrast to [[w:portfolio investment|portfolio investment]] which is a passive investment in the securities of another country such as [[w:stock|stock]]s and [[w:Bond (finance)|bonds]]. ( Wikipedia )
 
* In many disciplines a '''[[w:Greenfield_project|greenfield]]''' is a project that lacks any constraints imposed by prior work. The analogy is to that of construction on greenfield land where there is no need to work within the constrains of existing buildings or infrastructure. ( Wikipedia )
 
* A '''[[w:greenfield investment|greenfield investment]]''' is the investment in a manufacturing, office, or other physical commerce-related structure or group of structures in an area where no previous facilities exist. ( Wikipedia )
 
* '''[[w:Mergers and acquisitions|Mergers and acquisitions]]''' (abbreviated '''M&A''') are both an aspect of corporate strategy, corporate finance and [[w:management|management]] dealing with the buying, selling, dividing and combining of different [[w:companies|companies]] and similar [[w:business organization|entities]] that can help an enterprise grow rapidly in its sector or location of origin, or a new field or new location, without creating a subsidiary, other child entity or using a joint venture. Mergers and acquisitions activity can be defined as a type of [[w:restructuring|restructuring]] in that they result in some entity reorganization with the aim to provide growth or positive value. ( Wikipedia )
:::From a '''''legal point of view''''', a '''merger''' is a legal consolidation of two companies into one entity, whereas an '''acquisition''' occurs when one company takes over another and completely establishes itself as the new owner (in which case the target company still exists as an independent legal entity controlled by the acquirer). ( Wikipedia on distinction between merger and acquisition from [[w:mergers and acquisitions]] )
 
* A '''[[w:joint venture|joint venture]]''' ('''JV''') is a business agreement in which the parties agree to develop, for a finite time, a new entity and new [[w:assets|assets]] by contributing [[w:Ownership equity|equity]]. They exercise control over the [[w:Business|enterprise]] and consequently share revenues, expenses and assets.
:::There are other types of companies such as JV limited by guarantee, joint ventures limited by guarantee with partners holding shares. ( Wikipedia )
 
* '''[[w:Consolidation (business)|Consolidation]]''' of an industry or sector occurs when widespread M&A activity concentrates the resources of many small companies into a few larger ones, such as occurred with the [[w:automotive industry|automotive industry]] between 1910 and 1940. ( Wikipedia on Mergers and acquisitions )
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