2,925
edits
Entering Target Markets: Difference between revisions
tweaking
(trying to list material in the order it was introduced) |
(tweaking) |
||
| Line 1: | Line 1: | ||
== Export entry modes == | |||
* '''[[w:export|To export]]''' means shipping the goods and services out of the port of a country. The seller of such goods and services is referred to as an "exporter" who is based in the country of export whereas the overseas based buyer is referred to as an "importer". In International Trade, "exports" refers to selling goods and services produced in the home country to other markets. ( Wikipedia ) | * '''[[w:export|To export]]''' means shipping the goods and services out of the port of a country. The seller of such goods and services is referred to as an "exporter" who is based in the country of export whereas the overseas based buyer is referred to as an "importer". In International Trade, "exports" refers to selling goods and services produced in the home country to other markets. ( Wikipedia ) | ||
* A '''[[w:market entry strategy|market entry strategy]]''' is the planned method of delivering [[w:good (economics)|goods]] or [[w:Service (economics)|services]] to a new '''[[w:target market|target market]]''' and distributing them there. ( Wikipedia ) | * A '''[[w:market entry strategy|market entry strategy]]''' is the planned method of delivering [[w:good (economics)|goods]] or [[w:Service (economics)|services]] to a new '''[[w:target market|target market]]''' and distributing them there. ( Wikipedia ) | ||
:Some of the most common market entry strategies are: directly exporting products, indirect exporting using a [[w:Reseller|middleman]], and producing products in the target market. | |||
::But also: | |||
::*[[w:Licensing|Licensing]] | |||
::*[[w:Greenfield project|Greenfield project]] | |||
::*[[w:Franchising|Franchising]] | |||
::*[[w:Alliances|Alliances]] | |||
::* Exporting | |||
::* Turnkey project | |||
::* Joint ventures | |||
::* Wholly owned subsidiaries ( Wikipedia ) | |||
'''Export modes''' - [[w:Export#Indirect selling|Indirect export]]ing vs. [[w:Export#Ways of exporting|direct export]]ing own exporting | '''Export modes''' - [[w:Export#Indirect selling|Indirect export]]ing vs. [[w:Export#Ways of exporting|direct export]]ing own exporting | ||