Nonprofit-markkinointi
- Teacher: Pauli Lindström
- Type of course: Free choice studies, Marketing
- Course code: MAR8LH005
Nonprofit-markkinointi - Sessio 1
- The teacher introduced us to our mission which is to create the following information resources/services for the needs of refugees. ( Opettaja perehdytti meidät tehtäväämme joka on luoda informaatioresursseja pakolaisten tarpeisiin. )
- ) International video with refugee portrayal
- ) Information booklet/brochure for volunteers
- ) Online platform / presence
- ) International integration approaches
- Nonprofit-markkinointi course is done as cooperation of
- Haaga-Helia
- Hochschule Augsburg
- Finnish Red Cross - w:Finnish Red Cross and
- German Red Cross - w:German Red Cross
- A refugee ( w:fi:pakolainen ) is a person who is outside their home country because they have suffered (or feared) persecution on account of race, religion, nationality, or political opinion; because they are a member of a persecuted social category of persons; or because they are fleeing a war. Such a person may be called an "asylum seeker" until recognized by the state where they make a claim.[1] ( Wikipedia )
- Pakolainen on yleiskielessä henkilö, joka joutuu syntyperänsä, uskontonsa, mielipiteidensä tms. vuoksi vainoa peläten pakenee vieraaseen maahan.[2]
- Kaikki kotimaastaan paenneet eivät ole pakolaisia. Jotta ihminen määriteltäisiin pakolaiseksi, hänelle on täytynyt myöntää pakolaisen asema eli pakolaisstatus.[3]
- Pakolaisuutta koskee ja sitä määrittelee Geneven pakolaissopimus vuodelta 1951 ja sen pöytäkirja vuodelta 1967.[4]
- Määritelmän mukaan eivät esimerkiksi sota, nälänhätä tai ympäristökatastrofi ole varsinaisesti pakolaiseksi oikeuttavia syitä. Mutta sen sijaan huoltajan puuttuminen; esimerkiksi orpous tai sotaorpous on. Yleissopimuksen mukaan pakolaista ei voida palauttaa maahan, jossa hänen henkeään tai vapauttaan uhataan. ( Wikipedia )
- Pakolaisuutta koskee ja sitä määrittelee Geneven pakolaissopimus vuodelta 1951 ja sen pöytäkirja vuodelta 1967.[4]
- Kaikki kotimaastaan paenneet eivät ole pakolaisia. Jotta ihminen määriteltäisiin pakolaiseksi, hänelle on täytynyt myöntää pakolaisen asema eli pakolaisstatus.[3]
Nonprofit-markkinointi - Sessio 2
Existing resources for the refugees
- Information for refugees @ infopankki.fi
- Finnish Refugee Coucil - Safety Net for unaccompanied asylum seeker children and youth
- Refugee Advice Centre - Legal Office and NGO - information on the asylum seeking process
- Finnish Red Cross - Help for tracing missing family members
- U.S. Commitee for Refugees and Immigrants FAQ
- Support for refugees program of the churches in Tampere ( in Finnish )
Planning the video production
- Jubo-jubo's review of video editing software - My favorites are naturally the FOSS and/or run on GNU/Linux video editors. The only one I have actual hands on experience is w:kdenlive which is readily available for all *NIX flavours ( GNU/Linux, OS X, FreeBSD )
Planning the print production
- w:Inkscape is the leading w:FOSS w:vector drawing program available for all platforms
- w:GIMP is the program of choice when you need to do edit w:bitmap w:images while on the w:copyleft tip
- w:LibreOffice is free-er then w:OpenOffice some say but we all know they both are free-er then Microsoft Office
- Print cost depends on print lot. Painokulut riippuvat painoerästä.
- Full 4-color ( w:CMYK ) booklet or just covers in color ? ( save money )
Planning the web presence
- Choosing and registering a domain
- .org? .fi? .de? or something else?
- Available from a wide and varied field of w:domain name registrars of varying quality ~ 12€-and-up / annum + VAT
- Registering 3 domains: An .org for the website and a .fi and a .de for marketing purposes. Cost for such would be 50€ / annum.
- Available from a wide and varied field of w:domain name registrars of varying quality ~ 12€-and-up / annum + VAT
- .org? .fi? .de? or something else?
- Acquiring a w:virtual private server ( starting from 10€ / month + VAT ) or webhotel from a cloud purveyor for around the same price to host the website
- Deciding on w:content management system to use.
- w:LAMP stands for Linux, Apache, MySQL and PHP it can be considered a widespread proven framework in making low cost computing solutions. Wikipedia uses LAMP to serve their millions and millions of daily hits.
- Once the hosting guys have made us an instance of w:GNU/Linux it takes a line of instructing the w:aptitude w:package manager to install the AMP portion
- w:LAMP stands for Linux, Apache, MySQL and PHP it can be considered a widespread proven framework in making low cost computing solutions. Wikipedia uses LAMP to serve their millions and millions of daily hits.
- What additional services? refugee w:wiki ? information service w:web chat refugees and asylum seekers ?
- w:MediaWiki that runs w:Wikipedia and also numrous other smaller wikis, even this one is by far the most sophisticated, stable and reliable w:wiki engine there is. Jubo-jubo recommends if we want to start and sustain a wiki as some kind of information resource
- I have never really looked into the hosting a chat on a website field but could do so in a few days time
- * Wikipedia's list of web chat software lists a few that can be embedded onto a website by single line of code in the website
- * w:Comparison of instant messaging protocols may be of use.
Planning the trip to Germany
Useful links are:
References
- ↑ "refugee, n.". [[w:Oxford English Dictionary Online|]]. November 2010. Retrieved 23 February 2011.
- ↑ Kielitoimiston sanakirja : pakolainen
- ↑ http://www.ihmisoikeudet.net/index.php?page=geneven-pakolaissopimus
- ↑ Geneven pakolaissopimuksesta ihmisoikeudet.netissä