Entering Target Markets

Week 4 - Introduction

• A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there. ( Wikipedia )

• Foreign direct investment (FDI) is a direct investment into production or business in a country by an individual or company of another country, either by buying a company in the target country or by expanding operations of an existing business in that country. Foreign direct investment is in contrast to portfolio investment which is a passive investment in the securities of another country such as stocks and bonds. ( Wikipedia )