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Target Economic Regions: Difference between revisions
→Week 2 - Reputation, image and brand: + definition of w:Nation branding
(→Week 2 - Reputation, image and brand: + Van Riel co-founded [http://www.reputationinstitute.com/ the Reputation Institute] in 1997.) |
(→Week 2 - Reputation, image and brand: + definition of w:Nation branding) |
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:::* '''[[w:Sustainability brands|Sustainability brands]]''' are products and services that are [[w:brand|brand]]ed to signify a special added value in terms of environmental and social benefits to the customer and thus enable the differentiation from competitors. ( Wikipedia ) | :::* '''[[w:Sustainability brands|Sustainability brands]]''' are products and services that are [[w:brand|brand]]ed to signify a special added value in terms of environmental and social benefits to the customer and thus enable the differentiation from competitors. ( Wikipedia ) | ||
:::* '''[[w:Brand management|Brand management]]''' is a communication function in [[w:marketing|marketing]] that includes analysis and planning on how that [[w:brand|brand]] is positioned in the [[w:market (economics)|market]], which target public the brand is targeted at, and maintaining a desired reputation of the brand. ( Wikipedia ) | :::* '''[[w:Brand management|Brand management]]''' is a communication function in [[w:marketing|marketing]] that includes analysis and planning on how that [[w:brand|brand]] is positioned in the [[w:market (economics)|market]], which target public the brand is targeted at, and maintaining a desired reputation of the brand. ( Wikipedia ) | ||
:::* '''[[w:Nation branding|Nation branding]]''' aims to measure, build and manage the [[w:reputation|reputation]] of countries (closely related to [[w:place branding|place branding]]). ( Wikipedia ) | |||
::::** [https://www.youtube.com/watch?v=umDOHnTQdFo Poland - Polska promotion] shown by teacher | ::::** [https://www.youtube.com/watch?v=umDOHnTQdFo Poland - Polska promotion] shown by teacher | ||
::::** [https://www.youtube.com/watch?v=4eGqXvhOFrs What the Finns need to know about Portugal] shown by teacher | ::::** [https://www.youtube.com/watch?v=4eGqXvhOFrs What the Finns need to know about Portugal] shown by teacher | ||