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Target Economic Regions: Difference between revisions
→Week 2 - Reputation, image and brand: + definition of w:Country of origin
(→Week 2 - Reputation, image and brand: + definition of w:country-of-origin effect) |
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* The '''[[w:country-of-origin effect|country-of-origin effect]]''' (COE), also known as the '''made-in image''' and the '''nationality bias''',is a psychological effect describing how consumers' attitudes, perceptions and purchasing decisions are influenced by products' [[w:Country of Origin Labeling|country of origin labeling]]. ( Wikipedia ) | * The '''[[w:country-of-origin effect|country-of-origin effect]]''' (COE), also known as the '''made-in image''' and the '''nationality bias''',is a psychological effect describing how consumers' attitudes, perceptions and purchasing decisions are influenced by products' [[w:Country of Origin Labeling|country of origin labeling]]. ( Wikipedia ) | ||
* '''[[w:Country of origin|Country of origin]]''' ('''COO'''), is the [[w:sovereign state|country]] of [[w:manufacture|manufacture]], production, or growth where an [[w:merchandise|article]] or product comes from. There are differing [[w:rules of origin|rules of origin]] under various national laws and international treaties. ( Wikipedia ) | |||