2,925
edits
Target Economic Regions: Difference between revisions
→Week 2 - Reputation, image and brand: + definition of w:Reputation management
(→Week 2 - Reputation, image and brand: adding more information to w:Reputation + tweaks) |
(→Week 2 - Reputation, image and brand: + definition of w:Reputation management) |
||
| Line 30: | Line 30: | ||
::: Reputation may be considered as a component of [[w:Identity (social science)|identity]] as defined by others. | ::: Reputation may be considered as a component of [[w:Identity (social science)|identity]] as defined by others. | ||
::: Reputation is known to be a [[w:ubiquitous|ubiquitous]], [[wikt:spontaneous|spontaneous]], and highly efficient [[w:mechanism of social control|mechanism of social control]] in natural societies. ( Wikipedia ) | ::: Reputation is known to be a [[w:ubiquitous|ubiquitous]], [[wikt:spontaneous|spontaneous]], and highly efficient [[w:mechanism of social control|mechanism of social control]] in natural societies. ( Wikipedia ) | ||
:::** '''[[w:Reputation management|Reputation management]]''' is the understanding or influencing of an individual's or business's reputation. It was originally coined as a [[w:public relations|public relations]] term, but advancement in computing, the internet and social media made it primarily an issue of [[w:Search engine results page|search results]]. Some parts of reputation management are often associated with ethical grey areas, such as [[w:astroturfing]] review sites, censoring negative complaints or using [[w:Search engine optimization|SEO]] tactics to [[w:game the system|game the system]] and influence results. ( Wikipedia ) | |||
* '''[[w:Identity (social science)|Identity (social science)]]''' is a person's conception and expression of their own ([[w:self-identity|self-identity]]) and others' individuality or group affiliations (such as [[w:corporate identity|corporate identity]], [[w:national identity|national identity]] and [[w:cultural identity|cultural identity]]). ( Wikipedia ) | * '''[[w:Identity (social science)|Identity (social science)]]''' is a person's conception and expression of their own ([[w:self-identity|self-identity]]) and others' individuality or group affiliations (such as [[w:corporate identity|corporate identity]], [[w:national identity|national identity]] and [[w:cultural identity|cultural identity]]). ( Wikipedia ) | ||