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Marketing: Difference between revisions
→Creative Corporate and Marketing Communication: Week 3 - Visual brand identity
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* '''[[w:Blogger (service)|Blogger]]''' is a [[w:blog|blog]]-[[w:Weblog software|publishing service]] that allows multi-user blogs with time-stamped entries. It was developed by [[w:Pyra Labs|Pyra Labs]], which was bought by [[w:Google|Google]] in 2003. Generally, the blogs are hosted by Google at a [[w:subdomain|subdomain]] of '''blogspot.com'''. A user can have up to 100 blogs per account. ( Wikipedia ) | * '''[[w:Blogger (service)|Blogger]]''' is a [[w:blog|blog]]-[[w:Weblog software|publishing service]] that allows multi-user blogs with time-stamped entries. It was developed by [[w:Pyra Labs|Pyra Labs]], which was bought by [[w:Google|Google]] in 2003. Generally, the blogs are hosted by Google at a [[w:subdomain|subdomain]] of '''blogspot.com'''. A user can have up to 100 blogs per account. ( Wikipedia ) | ||
=== Creative Corporate and Marketing Communication - Week 2 === | === Creative Corporate and Marketing Communication - Week 2 - Integrated marketing communication === | ||
* '''[[w:Integrated Marketing Communication|Integrated Marketing Communication]]''' (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other. ( Wikipedia ) | * '''[[w:Integrated Marketing Communication|Integrated Marketing Communication]]''' (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other. ( Wikipedia ) | ||
=== Creative Corporate and Marketing Communication - Week 3 - Visual brand identity === | |||
'''[[w:Visual brand language|Visual brand language]]''' is branding terminology for a unique "alphabet" of design elements – such as shape, color, materials, finish, typography and composition – which directly and subliminally communicate a company's values and personality through compelling imagery and design style. This "alphabet", properly designed, results in an emotional connection between the [[w:brand|brand]] and the consumer. Visual brand language is a key ingredient necessary to make an authentic and convincing brand strategy that can be applied uniquely and creatively in all forms of brand communications to both employees and customers. ( Wikipedia ) | |||
== Strategic Business-to-Business Relationship Management == | == Strategic Business-to-Business Relationship Management == | ||