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Marketing: Difference between revisions
→Strategic Business-to-Business Relationship Management - Session 3: + definition of w:Customer acquisition management
(→Strategic Business-to-Business Relationship Management - Session 3: + definition of [w:Customer retention]]) |
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* '''[[w:Sales process engineering|Sales process engineering]]''' is the [[w:engineering|engineering]] of better [[w:sales process|sales process]]es. It is thus the quest to design better ways of [[w:selling|selling]], making [[w:sales|salespeople's]] efforts more productive. ( Wikipedia ) | * '''[[w:Sales process engineering|Sales process engineering]]''' is the [[w:engineering|engineering]] of better [[w:sales process|sales process]]es. It is thus the quest to design better ways of [[w:selling|selling]], making [[w:sales|salespeople's]] efforts more productive. ( Wikipedia ) | ||
* '''[[w:Customer acquisition management|Customer acquisition management]]''' is the set of methodologies and systems to manage customer prospects and inquiries generated by a variety of [[w:marketing|marketing]] techniques. It can be considered the connectivity between advertising and [[w:customer relationship management|customer relationship management]]. This critical connectivity facilitates the acquisition of targeted customers in an effective fashion. ( Wikipedia ) | |||
* '''[[w:Customer retention|Customer retention]]''' is the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of a relationship. ( Wikipedia ) | * '''[[w:Customer retention|Customer retention]]''' is the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of a relationship. ( Wikipedia ) | ||