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Marketing: Difference between revisions
→Creative Corporate and Marketing Communication - Week 5 - Branding: + definition of w:Brand alliances
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* '''[[w:Co-branding|Co-branding]]''' also called '''brand partnership''', is when two companies form an [[w:Brand alliances|brand alliance]] to work together, creating marketing synergy. As described in ''Co-Branding: The Science of Alliance'' ( Wikipedia ) | * '''[[w:Co-branding|Co-branding]]''' also called '''brand partnership''', is when two companies form an [[w:Brand alliances|brand alliance]] to work together, creating marketing synergy. As described in ''Co-Branding: The Science of Alliance'' ( Wikipedia ) | ||
'''[[w:Brand alliances|Brand alliances]]''' is a [[w:brand|brand]]ing strategy used in a [[w:business alliance|business alliance]]. Brand alliances are divided into three types. [[w:Cobranding|Cobrands]], [[w:Brand alliances#Brand licenses|brand licenses]] and [[w:Brand alliances#Cross marketing|crooss marketing]] ( Wikipedia ) | |||
== Strategic Business-to-Business Relationship Management == | == Strategic Business-to-Business Relationship Management == | ||