2,925
edits
Target Economic Regions: Difference between revisions
→Week 4: + definitions of w:Marketing Research, w:Marketing intelligence and w:Competitive intelligence
(→Week 5 - Getting to Know EU for Business: + RSA Animate - Crises of Capitalism) |
(→Week 4: + definitions of w:Marketing Research, w:Marketing intelligence and w:Competitive intelligence) |
||
| Line 77: | Line 77: | ||
* An '''[[w:industry analyst|industry analyst]]''' performs primary and secondary market research within an industry such as [[w:information technology|information technology]], consulting or [[w:insurance|insurance]]. ( Wikipedia ) | * An '''[[w:industry analyst|industry analyst]]''' performs primary and secondary market research within an industry such as [[w:information technology|information technology]], consulting or [[w:insurance|insurance]]. ( Wikipedia ) | ||
* '''[[w:Marketing Research|Marketing Research]]''' is "the process or set of processes that links the consumers, customers, and end users to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. ( Wikipedia ) | |||
* '''[[w:Marketing intelligence|Marketing intelligence]]''' is the everyday information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics. Marketing intelligence is necessary when entering a foreign market. ( Wikipedia ) | |||
* '''[[w:Market intelligence|Market intelligence]]''' is the information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident [[w:decision-making|decision-making]] in determining strategy in areas such as [[w:market opportunity|market opportunity]], [[w:market penetration|market penetration]] strategy, and [[w:market development|market development]]. ( Wikipedia ) | * '''[[w:Market intelligence|Market intelligence]]''' is the information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident [[w:decision-making|decision-making]] in determining strategy in areas such as [[w:market opportunity|market opportunity]], [[w:market penetration|market penetration]] strategy, and [[w:market development|market development]]. ( Wikipedia ) | ||
* '''[[w:Competitive intelligence|Competitive intelligence]]''' is the action of defining, gathering, analyzing, and distributing [[w:intelligence (information gathering)|intelligence]] about products, customers, competitors, and any aspect of the environment needed to support executives and managers making strategic decisions for an organization. ( Wikipedia ) | |||
=== Week 5 - Getting to Know EU for Business === | === Week 5 - Getting to Know EU for Business === | ||