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Marketing: Difference between revisions
→Strategic Business-to-Business Relationship Management - Session 4: + definition of w:ITIL
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* '''[[w:IT portfolio management|IT portfolio management]]''' is the application of systematic management to the investments, projects and activities of enterprise [[w:Information Technology|Information Technology]] (IT) departments. ( Wikipedia ) | * '''[[w:IT portfolio management|IT portfolio management]]''' is the application of systematic management to the investments, projects and activities of enterprise [[w:Information Technology|Information Technology]] (IT) departments. ( Wikipedia ) | ||
:::Examples of IT portfolios would be planned initiatives, projects, and ongoing IT services (such as application support). The promise of IT portfolio management is the quantification of previously informal IT efforts, enabling measurement and objective evaluation of investment scenarios. ( Wikipedia ) | :::Examples of IT portfolios would be planned initiatives, projects, and ongoing IT services (such as application support). The promise of IT portfolio management is the quantification of previously informal IT efforts, enabling measurement and objective evaluation of investment scenarios. ( Wikipedia ) | ||
* '''[[w:ITIL|ITIL]]''' (formerly known as the '''Information Technology Infrastructure Library''') is a set of practices for [[w:IT service management|IT service management]] (ITSM) that focuses on aligning IT services with the needs of business. ( Wikipedia ) | |||
* An '''[[w:elevator pitch|elevator pitch]]''', elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its [[w:value proposition|value proposition]]. ( Wikipedia ) | * An '''[[w:elevator pitch|elevator pitch]]''', elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its [[w:value proposition|value proposition]]. ( Wikipedia ) | ||