2,925
edits
Marketing: Difference between revisions
+ w:Multichannel marketing
(→Strategic Business-to-Business Relationship Management: === Strategic Business-to-Business Relationship Management - Session 8 - Multichannel ===) |
|||
| Line 424: | Line 424: | ||
=== Strategic Business-to-Business Relationship Management - Session 8 - Multichannel === | === Strategic Business-to-Business Relationship Management - Session 8 - Multichannel === | ||
'''[[w:Multichannel marketing|Multichannel marketing]]''' is the ability to interact with potential customers on various platforms. In this sense, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by letter, email or text message. ( Wikipedia ) | |||
=== Further reading === | === Further reading === | ||