2,917
edits
Marketing: Difference between revisions
→Creative Corporate and Marketing Communication - Week 2 - Integrated marketing communication: + w:Emotional branding
(→Creative Corporate and Marketing Communication - Week 2 - Integrated marketing communication: + definition + more info on w:Corporate communication) |
|||
| Line 346: | Line 346: | ||
* A '''[[w:storyboard|storyboard]]''' is a graphic organizer in the form of [[w:illustration|illustration]]s or [[w:image|image]]s displayed in sequence for the purpose of [[w:Previsualization|pre-visualizing]] a [[w:motion picture|motion picture]], [[w:animation|animation]], [[w:motion graphic|motion graphic]] or [[w:interactive media|interactive media]] sequence. ( Wikipedia ) | * A '''[[w:storyboard|storyboard]]''' is a graphic organizer in the form of [[w:illustration|illustration]]s or [[w:image|image]]s displayed in sequence for the purpose of [[w:Previsualization|pre-visualizing]] a [[w:motion picture|motion picture]], [[w:animation|animation]], [[w:motion graphic|motion graphic]] or [[w:interactive media|interactive media]] sequence. ( Wikipedia ) | ||
* '''[[w:Emotional branding|Emotional branding]]''' is a term used within [[marketing communication]] that refers to the practice of building [[brand]]s that appeal directly to a [[consumer|consumer's]] emotional state, needs and aspirations. | |||
== Successful Event == | == Successful Event == | ||