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Marketing: Difference between revisions
→Creative Corporate and Marketing Communication - Week 2 - Integrated marketing communication: + definition of w:advertising agency
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::: In Latin, ''ad vertere'' means "to turn toward". | ::: In Latin, ''ad vertere'' means "to turn toward". | ||
::: Commercial advertisers often seek to generate increased [[w:consumption (economics)|consumption]] of their [[w:product (business)|products]] or [[w:service (economics)|services]] through "branding", which involves associating a product name or image with certain qualities in the minds of consumers. ( Wikipedia ) | ::: Commercial advertisers often seek to generate increased [[w:consumption (economics)|consumption]] of their [[w:product (business)|products]] or [[w:service (economics)|services]] through "branding", which involves associating a product name or image with certain qualities in the minds of consumers. ( Wikipedia ) | ||
:::* An '''[[w:advertising agency|advertising agency]]''' or '''ad agency''' or '''advert agency''' is a service based [[w:business|business]] dedicated to creating, planning, and handling [[w:advertising|advertising]] (and sometimes other forms of [[w:promotion (marketing)|promotion]]) for its clients. ( Wikipedia ) | |||
:::* '''[[w:Storytelling#In_marketing|Storytelling in marketing]]''' is increasingly used in advertising today in order to build customer loyalty. ( Wikipedia ) | :::* '''[[w:Storytelling#In_marketing|Storytelling in marketing]]''' is increasingly used in advertising today in order to build customer loyalty. ( Wikipedia ) | ||