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Sales and selling: Difference between revisions
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:: '''Feature''' is any ''physical characteristic'' of a product | :: '''Feature''' is any ''physical characteristic'' of a product | ||
:::: '''Advantage''' is the ''performance characteristic'' of a product that describes how it can be used or how it will help the buyer | :::: '''Advantage''' is the ''performance characteristic'' of a product that describes how it can be used or how it will help the buyer | ||
::::::'''Benefit'''is a favourable ''result'' the buyer receives from the product | ::::::'''Benefit''' is a favourable ''result'' the buyer receives from the product | ||
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[[Category:Marketing specialization track]] | [[Category:Marketing specialization track]] | ||