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Nonprofit-markkinointi: Difference between revisions
→Planning the graphical image: tweaking
(Started the === Planning for continuity === section. A proper plan of how to maintain the resources after the project ends and project members are released is needed) |
(→Planning the graphical image: tweaking) |
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=== Planning the graphical image === | === Planning the graphical image === | ||
* Light eminating from a screen is expressed within the [[w:RGB color model|RGB color model]]. Combining all three lights; Red, Green and Blue gives white light. | * Light eminating from a screen is expressed within the [[w:RGB color model|RGB color model]]. Combining all three lights; '''<font color="red">Red</font>''', '''<font color="green">Green</font>''' and '''<font color="blue">Blue</font>''' gives '''white light'''. | ||
* Color printed on paper is usually expressed within the [[w:CMYK color model|CMYK color model]]. Combining all colors; Cyan, Magenta | * Color printed on paper is usually expressed within the [[w:CMYK color model|CMYK color model]]. Combining all colors; '''<font color="cyan">Cyan</font>''', '''<font color="magenta">Magenta</font>''' and '''<font color="yellow">Yellow</font>''' gives an impure black. The 'K' represents the '''black ink''' used to make pure black and grays. | ||
* For consumer to perceive same color in [[w:print|print media]] and [[w:display device|display device]] one must match RGB lights to CMYK colors and CMYK colors to RGB lights | * For consumer to perceive same color in [[w:print|print media]] and [[w:display device|display device]] one must match RGB lights to CMYK colors and CMYK colors to RGB lights | ||