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Marketing: Difference between revisions

124 bytes added ,  5 February 2015
→‎Successful Event: Planning the programme for an event
(→‎Successful Event: Planning the programme for an event)
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* Know your objectives ( should be measurable )
* Know your objectives ( should be measurable )


Planning the programme
* Fixed points -> derive the starting points from the fixed points
* Theme -> consistency -> brand
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