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Marketing: Difference between revisions
+ definition of w:Touchpoint
(including material for Wikipedia on experience design in the commercial context) |
(+ definition of w:Touchpoint) |
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::::::::::*advocacy. | ::::::::::*advocacy. | ||
::It can also be used to mean an individual experience over one transaction; the distinction is usually clear in context. ( Wikipedia ) | ::It can also be used to mean an individual experience over one transaction; the distinction is usually clear in context. ( Wikipedia ) | ||
* A '''[[w:Touchpoint|Touchpoint]]''' (contact point, customer contact, Moment of Truth, point of contact) describes the interface of a [[w:product (business)|product]], [[w:Service (economics)|service]] or [[w:brand|brand]] with [[w:customer|customer]]s/users, non-customers, employees and other [[w:stakeholder (corporate)|stakeholders]], before, during and after a transaction. This may be applied in [[w:business-to-business|business-to-business]] as well as [[w:business-to-consumer|business-to-consumer]] environments. | |||
* In its commercial context, '''[[w:experience design|experience design]]''' is driven by consideration of the moments of engagement, or [[w:touchpoint|touchpoint]]s, between people and brands, and the [[w:idea|idea]]s, [[w:emotions|emotions]], and [[w:memories|memories]] that these moments create. | * In its commercial context, '''[[w:experience design|experience design]]''' is driven by consideration of the moments of engagement, or [[w:touchpoint|touchpoint]]s, between people and brands, and the [[w:idea|idea]]s, [[w:emotions|emotions]], and [[w:memories|memories]] that these moments create. | ||